Why We Buy
6 Titles
Why We Buy is a 6-part series which explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. Presented by Simon Morton (This Way Up, Radio New Zealand National), the series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.New Zealanders spend $50 billion every year in retail stores. Shopping is a leisure activity - just visit any shopping mall in the weekend for the evidence of that. But why do we love to shop? Where does our rampant consumer urge come from? And how might marketers and advertisers persuade us to spend in ways we're not always aware of?This series explores those questions - from the tactics of the supermarkets (yes those trolleys are getting bigger) to the secrets of Suzanne Paul's success. Each episode tackles the topic from a different angle.
- ChannelTVNZ 7
- BroadcasterTelevision New Zealand
- Broadcast PlatformTelevision
Latest Titles
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Retail Rescue
Episode 6Thursday 7 October 2010Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer. -
Everyone's A Target Market
Episode 5Thursday 30 September 2010Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer. -
Variety Is The Spice Of Life
Episode 4Thursday 23 September 2010Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer. -
We Are What We Buy
Episode 3Thursday 16 September 2010Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer. -
I Shop Therefore I Am
Episode 2Thursday 9 September 2010Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer. -
Secrets of Selling
Episode 1Monday 14 May 2007Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Broadcast Platform
- Television
Programme Name
- Why We Buy
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Broadcaster History
- Television New Zealand
- TVNZ 7
Description
- Why We Buy is a 6-part series which explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. Presented by Simon Morton (This Way Up, Radio New Zealand National), the series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.New Zealanders spend $50 billion every year in retail stores. Shopping is a leisure activity - just visit any shopping mall in the weekend for the evidence of that. But why do we love to shop? Where does our rampant consumer urge come from? And how might marketers and advertisers persuade us to spend in ways we're not always aware of?This series explores those questions - from the tactics of the supermarkets (yes those trolleys are getting bigger) to the secrets of Suzanne Paul's success. Each episode tackles the topic from a different angle.