The Brazilian economy is still expanding, but what can we Brits sell them that they haven’t already got? Theo travels to Brazil’s business hub, Sao Paolo, to Bauru – in the heart of sugar cane country – and to the glamorous Rio De Janeiro to chart the fortunes of three British companies with very different aims and ambitions. There’s Sleek Make Up, an East London company specialising in cosmetics for darker-skinned women. Dreamaid, a web site aimed at helping the world’s poorer artists sell their wares to richer customers around the world, using Brazil as the testing ground. A familiar name in the UK, Cadbury were eyeing the Brazilian chocolate market, one of the fastest-growing in the world. (This programme was filmed before Kraft's takeover of Cadbury.) But there are dangers ahead for each of these companies. In the UK Sleek relies on having its own dedicated stands, where you can try on the make up yourself. So how are they going to sell make up in a country where the supermarkets just put it in bubble-wrap and sling it on the shelves, stopping customers from having a test? How does a global giant set about selling its Crème Eggs and Dairy Milk in a country where Kraft and Nestle already control 90% of the market, and the taste in chocolate is very different to that of the British? And how can Dreamaid succeed in the hardest task that faces any internet start-up – to get people to visit your site in the first place? The Brazilians are often characterised as laid-back and easy-going. But is doing business there going to be easy?

Theo travels to Ho Chi Minh City, Hanoi and the World Heritage Site Ha Long Bay to follow the three companies as they try and succeed in this dynamic new market. There's luxury boat manufacturer Fairline, who want to set up a dealership in Vietnam to sell their eye-wateringly expensive boats. Their potential partners are two British businessmen who arrived in the UK thirty years ago as Vietnamese Boat People. There's Creative Education, with their ambitious plans to run an International School and set up a region-wide teacher training business. Theo also follows Haymarket, who want to find a local partner to publish their magazines 4-4-2 and Autocar in Vietnam.

Theo Paphitis travels to India, to see if three intrepid British companies can succeed in one of the fastest-expanding economies in the world. With cultural ties going back centuries, India and Britain have many things in common. But is doing business one of them? Or are we worlds apart? Theo travels to Mumbai (with its 14 million population), and Central India to see how three very different British companies, with three very different products, try to make their dreams a reality. There’s luxury watch manufacturer Bremont, whose stainless steel watches cost up to six thousand pounds a pop. Regenatec, a company trying to find enough green oil to sell their diesel converter kit in the biggest diesel market in the world. And Marmite, the classic British breakfast spread. Will the Indians love it or hate it? All three companies have got their work cut out. How will Bremont’s very expensive, highly-engineered but very understated stainless steel watches go down in a country which likes its watches to be made of gold? How will Marmite sell a very British product to a country that’s hardly short of strong flavours of its own? And how easy will Regenatec find it to locate large volumes of ethically-produced pure plant oil, so as to take on dirty diesel, in a country whose biofuel industry is still in its infancy? And if they can get past their specific challenges, there are wider difficulties to overcome. With its fiendishly complicated import duties, its very different bargaining culture and its sheer size, doing business in India is going to be anything but straightforward for our British companies. What sort of pitfalls will trip them up when they’re trying to do business in a very different culture?