Disruptive By Design: Bloomberg's coverage of the Wired business conference. Featuring Fedex CEO Fred Smith, Starbucks CEO Howard Schultz, AOL founder Steve Case and Zynga CEO Mark Pincus. We live in an era of relentless change. New technologies and business models emerge almost overnight. Advertising, retail, manufacturing, media, financial services, travel—no matter what business you're in, you've felt, or are about to feel, the shockwave that disruption brings. For executives who are prepared, this flood of innovation represents a huge opportunity—a once-in-a-lifetime chance to transform a company and a career. Already there's a whole generation of corporate visionaries and entrepreneurs who have mastered the art of disruption, turning it into a fundamental tool of their business. How can individuals and organizations innovate in this disruptive climate? WIRED presents its first ever business conference - Disruptive By Design, being held June 15, 2009 in New York City.