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There is hardly a place in the world where nobody is wearing jeans. There are countless myths and legends that have developed around the invention of blue jeans. The film takes the audience on a trip back to the past. It explores the exciting and thrilling days of Lola Montez and Buffalo Bill, and reconstructs young Levi Strauss’s arduous journey from Buttenheim via Bremerhaven to New York and San Francisco.

Primary Title
  • Pioneers Turned Millionaires
Secondary Title
  • Levi Strauss, blue jeans billionaire
Date Broadcast
  • Thursday 26 August 2010
Start Time
  • 16 : 30
Finish Time
  • 17 : 30
Duration
  • 60:00
Episode
  • 4
Channel
  • Documentary Channel
Broadcaster
  • Sky Network Television
Programme Description
  • There is hardly a place in the world where nobody is wearing jeans. There are countless myths and legends that have developed around the invention of blue jeans. The film takes the audience on a trip back to the past. It explores the exciting and thrilling days of Lola Montez and Buffalo Bill, and reconstructs young Levi Strauss’s arduous journey from Buttenheim via Bremerhaven to New York and San Francisco.
Classification
  • PGR
Owning Collection
  • Television Vault
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Levi Strauss and Company
  • Jeans (Clothing)
  • Biographical (Nonfiction)
Genres
  • Biography
Contributors
  • Levi Strauss (Subject)
  • Christopher Weinert (Director)
  • Gebrueder Beetz Filmproduktion (Production Unit)
Subjects
  • Levi Strauss and Company
  • Jeans (Clothing)
  • Biographical (Nonfiction)