The Foods That Make Billions Liquid Gold
Ep1 - Liquid Gold: The first episode in this series tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding. Told by the BBC Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
Primary Title
- The Foods That Make Billions
Secondary Title
- Liquid Gold
Date Broadcast
- Wednesday 7 September 2011
Start Time
- 09 : 03
Finish Time
- 09 : 55
Duration
- 52:00
Episode
- 1
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Ep1 - Liquid Gold: The first episode in this series tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding. Told by the BBC Money Programme team, this film takes us to Hawaii, Japan, North America, France, Switzerland and Scotland to chart what lies behind the incredible success of this industry and explore what it tells us about ourselves.
Classification
- G
Owning Collection
- Television Vault
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Food industry and trade
- Bottled water
Contributors
- BBC (Production Unit)
- The Open University (Production Unit)
Subjects
- Food industry and trade
- Bottled water