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In the last of this three-part series, Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids' TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game - one that we can't stop playing.

Primary Title
  • The Men Who Made Us Spend
Date Broadcast
  • Wednesday 25 March 2015
Release Year
  • 2014
Start Time
  • 21 : 35
Finish Time
  • 22 : 35
Duration
  • 60:00
Episode
  • 3
Channel
  • BBC Knowledge
Broadcaster
  • Sky Network Television
Programme Description
  • In the last of this three-part series, Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids' TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game - one that we can't stop playing.
Classification
  • PGR
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Selling--Psychological aspects
  • Consumption (Economics)--Social aspects
  • Consumer behavior
Genres
  • Documentary
Contributors
  • Claire Burnett (Director)
  • Mike Radford (Producer)
  • Jacques Peretti (Writer)
  • Jacques Peretti (Presenter)
  • Fresh One Productions (Production Unit)
Subjects
  • Selling--Psychological aspects
  • Consumption (Economics)--Social aspects
  • Consumer behavior