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This episode focuses on publicity and advertising. Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.

John Berger presents his insights on how people see. Through examples of Art History, Berger shows how our very sense of sight has been transformed. By discovering why this is so, Berger states "we shall discover something about ourselves."

Primary Title
  • Ways of Seeing
Date Broadcast
  • Friday 12 October 2018
Original Broadcast Date
  • Saturday 29 January 1972
Duration
  • 30:00
Episode
  • 4
Channel
  • BBC Four
Broadcaster
  • British Broadcasting Corporation
Programme Description
  • John Berger presents his insights on how people see. Through examples of Art History, Berger shows how our very sense of sight has been transformed. By discovering why this is so, Berger states "we shall discover something about ourselves."
Episode Description
  • This episode focuses on publicity and advertising. Berger argues that colour photography has taken over the role of oil paint, though the context is reversed. An idealised potential for the viewer (via consumption) is considered a substitution for the actual reality depicted in old master portraits.
Classification
  • Unknown
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captioning Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Visual perception
  • Art--Technique
  • Documentary television programs--Great Britain
Genres
  • Art
  • Documentary
Hosts
  • John Berger (Presenter)
Contributors
  • Michael Dibb (Director)
  • John Berger (Writer)
  • Michael Dibb (Producer)
  • British Broadcasting Corporation (BBC) (Production Unit)
Subjects
  • Visual perception
  • Art--Technique
  • Documentary television programs--Great Britain