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When South Auckland trio Smashproof released 'Brother' in 2009, it created controversy. The song’s music video depicted the events leading to the tragic death of Pihema Cameron, who was stabbed for tagging. “It had to be said in a song and it’s unfortunate that some people got offended,” Smashproof member Tyree says. “It definitely stirred some huge topics that we face in society today and that’s, pretty much, racism.” The topic hit home. Brother quickly shot to number one, and now holds the record for the kiwi song which has spent the most consecutive weeks topping Aotearoa’s charts. The hit, with its unusual vocals, catchy beat, and verses depicting life in South Auckland, critiqued systems of crime and poverty in New Zealand. On it, Smashproof spoke about loss, about inequality, about the challenges facing their community. Hip hop artist Tipene explains Bother’s impact: “in terms of the timing, when they came through, that was speaking to the hearts of people, man. And I understand why that song went on to do what it’s done. It broke records, but it also mended hearts.” After the single’s release, the crew felt like “the Beatles of New Zealand” when performing. Smashproof member Sid Diamond was surprised at the popularity of such a personal song. They were a group of three South Auckland teenagers speaking about what South Auckland was like for them and the racism they encountered. But the song stretched beyond this focus. “You know, it happens everywhere, it’s not just South Auckland,” explains Smashproof member Deach. “Even though we use brother as a metaphor for South Auckland, ‘brother’ is just a metaphor for a small community, or for someone that’s struggling, that needs help.” And just as the song speaks to places beyond South Auckland it also reaches beyond the time it was written in. The problems Smashproof highlighted in brother are still relevant to New Zealand today. “It was a really good insight into what was happening at the time, and I guarantee not much has changed.” says Sid Diamond. In this episode, Smashproof grapple with issues of inequality, racism, and grief. The episode tracks the creation of brother, the controversy surrounding the music video, and the resounding impact of the song, both in hip hop and in the wider New Zealand society.

Unearthing the stories behind some of the most influential tracks in Aotearoa hip hop.

Primary Title
  • NZ Hip Hop Stand Up
Episode Title
  • Smashproof 'Brother'
Date Broadcast
  • Thursday 23 July 2020
Release Year
  • 2020
Duration
  • 09:00
Series
  • 1
Episode
  • 6
Channel
  • RNZ Podcasts & Series
Broadcaster
  • Radio New Zealand
Programme Description
  • Unearthing the stories behind some of the most influential tracks in Aotearoa hip hop.
Episode Description
  • When South Auckland trio Smashproof released 'Brother' in 2009, it created controversy. The song’s music video depicted the events leading to the tragic death of Pihema Cameron, who was stabbed for tagging. “It had to be said in a song and it’s unfortunate that some people got offended,” Smashproof member Tyree says. “It definitely stirred some huge topics that we face in society today and that’s, pretty much, racism.” The topic hit home. Brother quickly shot to number one, and now holds the record for the kiwi song which has spent the most consecutive weeks topping Aotearoa’s charts. The hit, with its unusual vocals, catchy beat, and verses depicting life in South Auckland, critiqued systems of crime and poverty in New Zealand. On it, Smashproof spoke about loss, about inequality, about the challenges facing their community. Hip hop artist Tipene explains Bother’s impact: “in terms of the timing, when they came through, that was speaking to the hearts of people, man. And I understand why that song went on to do what it’s done. It broke records, but it also mended hearts.” After the single’s release, the crew felt like “the Beatles of New Zealand” when performing. Smashproof member Sid Diamond was surprised at the popularity of such a personal song. They were a group of three South Auckland teenagers speaking about what South Auckland was like for them and the racism they encountered. But the song stretched beyond this focus. “You know, it happens everywhere, it’s not just South Auckland,” explains Smashproof member Deach. “Even though we use brother as a metaphor for South Auckland, ‘brother’ is just a metaphor for a small community, or for someone that’s struggling, that needs help.” And just as the song speaks to places beyond South Auckland it also reaches beyond the time it was written in. The problems Smashproof highlighted in brother are still relevant to New Zealand today. “It was a really good insight into what was happening at the time, and I guarantee not much has changed.” says Sid Diamond. In this episode, Smashproof grapple with issues of inequality, racism, and grief. The episode tracks the creation of brother, the controversy surrounding the music video, and the resounding impact of the song, both in hip hop and in the wider New Zealand society.
Classification
  • Unknown
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made available for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Rap (Music)--New Zealand
  • Hip-hop--New Zealand
  • Music--New Zealand
  • Documentary television programs--New Zealand
Genres
  • Documentary
  • History
  • Interview
  • Music
Contributors
  • Chris Graham (Director)
  • Clayton Carpinter (Director of Photography)
  • Thom Watts (Editor)
  • Nigel McCulloch (Producer)
  • The Down Low Concept (Production Unit)
  • Radio New Zealand (Funder)
  • NZ On Air (Funder)
  • Tyree Tautogia (Subject)
  • Fred Fa'afou (Subject)
  • Sid Diamond (Subject)
  • Justin Ferguson (Interviewee)
  • Chris Graham (Interviewee)
  • Pauly Fuemana (Subject)
  • Kirstine Fuemana (Interviewee)
  • Karoline Fuarose Park-Tamati (Interviewee)
  • Alan Jansson (Interviewee)
  • Darryl Thomson (Interviewee)
Subjects
  • Rap (Music)--New Zealand
  • Hip-hop--New Zealand
  • Music--New Zealand
  • Documentary television programs--New Zealand