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When Merv Smith left Radio New Zealand's (RNZ) station 1ZB in January, he turned Auckland radio upside-down. 1ZB's ratings plummeted after changing its format and importing a new star. This documentary looks at a radio station's struggle to claw its way back into the market.

Primary Title
  • Tuesday Documentary
Secondary Title
  • The Rate Race
Date Broadcast
  • Tuesday 15 December 1987
Start Time
  • 21 : 00
Finish Time
  • 22 : 00
Duration
  • 60:00
Channel
  • TV One
Broadcaster
  • Television New Zealand
Owning Organisation
  • Broadcasting Corporation of New Zealand
Programme Description
  • When Merv Smith left Radio New Zealand's (RNZ) station 1ZB in January, he turned Auckland radio upside-down. 1ZB's ratings plummeted after changing its format and importing a new star. This documentary looks at a radio station's struggle to claw its way back into the market.
Classification
  • Not Classified
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Genres
  • Documentary