Frontline Generation Like
Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and Frontline correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?
TVNZ’s flagship,primetime current affairs show which ran from March 1988 to December 1994. It replaced current affairs show "Closeup', which ran from 1980 to the end of 1987.
Primary Title
- Frontline
Episode Title
- Generation Like
Date Broadcast
- Wednesday 19 February 2014
Original Broadcast Date
- Tuesday 18 February 2014
Start Time
- 19 : 00
Finish Time
- 20 : 00
Duration
- 60:00
Channel
- PBS
Broadcaster
- Public Broadcasting Service
Network
- Public Broadcasting Service
Programme Description
- TVNZ’s flagship,primetime current affairs show which ran from March 1988 to December 1994. It replaced current affairs show "Closeup', which ran from 1980 to the end of 1987.
Episode Description
- Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and Frontline correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Documentary television programs
- Target marketing
- Teenage consumers
- Mass media and teenagers
Genres
- Documentary
Contributors
- Douglas Rushkoff (Writer)
- Frank Koughan (Writer)
- Douglas Rushkoff (Reporter)
Subjects
- Documentary television programs
- Target marketing
- Teenage consumers
- Mass media and teenagers