The Virtual Revolution The Cost of Free
Joined by some of the most influential business leaders of today's web, including Jeff Bezos (Chief Executive of Amazon), Eric Schmidt (Chief Executive of Google), Chad Hurley (Chief Executive of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (Chief Executive of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for.
Twenty years on from the invention of the World Wide Web, Dr. Aleks Krotoski looks at how it is reshaping almost every aspect of our lives. Joined by some of the web's biggest names - including the founders of Facebook, Twitter, Amazon, Apple and Microsoft, and the web's inventor - she explores how far the web has lived up to its early promise.
Primary Title
- The Virtual Revolution
Episode Title
- The Cost of Free
Date Broadcast
- Friday 20 August 2010
Start Time
- 19 : 10
Finish Time
- 20 : 00
Duration
- 50:00
Episode
- 3
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Twenty years on from the invention of the World Wide Web, Dr. Aleks Krotoski looks at how it is reshaping almost every aspect of our lives. Joined by some of the web's biggest names - including the founders of Facebook, Twitter, Amazon, Apple and Microsoft, and the web's inventor - she explores how far the web has lived up to its early promise.
Episode Description
- Joined by some of the most influential business leaders of today's web, including Jeff Bezos (Chief Executive of Amazon), Eric Schmidt (Chief Executive of Google), Chad Hurley (Chief Executive of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (Chief Executive of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Internet
- Technology--Social aspects
- Documentary films
Genres
- Documentary
Hosts
- Aleks Krotoski (Host)
Contributors
- Philip Smith (Producer)
- Philip Smith (Director)
- British Broadcasting Corporation (Production Unit)
Subjects
- Internet
- Technology--Social aspects
- Documentary films