Why We Buy Everyone's A Target Market
How do they reach us? Simon Morton looks at advertising and how a successful ad survived a rocky conception. Also, what marketers want to know about you and some surprising ways they have of getting that information.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Primary Title
- Why We Buy
Episode Title
- Everyone's A Target Market
Date Broadcast
- Thursday 30 September 2010
Original Broadcast Date
- Monday 11 June 2007
Start Time
- 19 : 10
Finish Time
- 19 : 40
Duration
- 30:00
Episode
- 5
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Episode Description
- How do they reach us? Simon Morton looks at advertising and how a successful ad survived a rocky conception. Also, what marketers want to know about you and some surprising ways they have of getting that information.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand
Genres
- Consumer
- Documentary
- Educational
Hosts
- Simon Morton (Host)
Contributors
- Jill Graham (Producer)
- Razor Films (Production Unit)
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand