Why We Buy Retail Rescue
In an hour-long series finale Simon Morton conducts a real life retail experiment - what will it take to turn around a shop that should be booming but it’s not. Can the owners of a struggling shoe store right in the heart of the Auckland fashion district transform their fortunes with the help of two experts from the ‘Why We Buy’ series.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Primary Title
- Why We Buy
Episode Title
- Retail Rescue
Date Broadcast
- Thursday 7 October 2010
Original Broadcast Date
- Monday 18 June 2007
Start Time
- 19 : 10
Finish Time
- 20 : 00
Duration
- 50:00
Episode
- 6
Channel
- TVNZ 7
Broadcaster
- Television New Zealand
Programme Description
- Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Episode Description
- In an hour-long series finale Simon Morton conducts a real life retail experiment - what will it take to turn around a shop that should be booming but it’s not. Can the owners of a struggling shoe store right in the heart of the Auckland fashion district transform their fortunes with the help of two experts from the ‘Why We Buy’ series.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand
Genres
- Consumer
- Documentary
- Educational
Hosts
- Simon Morton (Host)
Contributors
- Jill Graham (Producer)
- Razor Films (Production Unit)
Subjects
- Consumer behavior--New Zealand
- Retail trade--New Zealand
- Documentary television programs--New Zealand