Why We Buy Secrets of Selling
Episode one features the ‘Secrets of Selling’. Marketing gurus and super sellers, like Suzanne Paul, reveal some of the tricks of the trade and ‘Why We Buy’ put some of their techniques to the test. Also in this episode, ‘Why We Buy’ looks at what’s really going on at the supermarket – why when you go in for bread and milk you come out with a trolley-full.
Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Primary Title
- Why We Buy
Episode Title
- Secrets of Selling
Date Broadcast
- Monday 14 May 2007
Start Time
- 19 : 30
Finish Time
- 20 : 00
Duration
- 30:00
Episode
- 1
Channel
- TV One
Broadcaster
- Television New Zealand
Programme Description
- Why We Buy explores why Kiwis shop and the strategies, science and psychology used to persuade us to buy. The series is a mix of experiments, demonstrations and inside knowledge from experts all aimed at revealing the psyche of the seller and the mind of the consumer.
Episode Description
- Episode one features the ‘Secrets of Selling’. Marketing gurus and super sellers, like Suzanne Paul, reveal some of the tricks of the trade and ‘Why We Buy’ put some of their techniques to the test. Also in this episode, ‘Why We Buy’ looks at what’s really going on at the supermarket – why when you go in for bread and milk you come out with a trolley-full.
Classification
- G
Owning Collection
- Chapman Archive
Broadcast Platform
- Television
Languages
- English
Captions
Live Broadcast
- No
Rights Statement
- Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
- Retail trade--New Zealand
- Consumer behavior--New Zealand
- Documentary television programs--New Zealand
Genres
- Consumer
- Documentary
- Educational
Hosts
- Simon Morton (Host)
Contributors
- Jill Graham (Producer)
- Razor Films (Production Unit)
Subjects
- Retail trade--New Zealand
- Consumer behavior--New Zealand
- Documentary television programs--New Zealand