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The star competitors are assigned to market a new product for a health-food brand.

Arnold Schwarzenegger takes over the boardroom, where 16 celebrities compete for their favourite charities.

Primary Title
  • The New Celebrity Apprentice
Date Broadcast
  • Thursday 26 January 2017
Start Time
  • 19 : 30
Finish Time
  • 20 : 30
Duration
  • 60:00
Episode
  • 5
Channel
  • TV3
Broadcaster
  • MediaWorks Television
Programme Description
  • Arnold Schwarzenegger takes over the boardroom, where 16 celebrities compete for their favourite charities.
Episode Description
  • The star competitors are assigned to market a new product for a health-food brand.
Classification
  • PGR
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captioning Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Television programs--United States
Genres
  • Reality
LAST WEEK ON THE NEW CELEBRITY APPRENTICE ` ACTION! THE TEAMS CREATED VIRAL VIDEOS FOR KING'S HAWAIIAN. THAT'S DOUBLE DIPPING! (SCREAMS) ON ARETE, PROJECT MANAGER MATT ISEMAN WORKED TO GET HIS TEAM BACK ON TRACK AFTER THEIR FIRST LOSS... I STILL THINK WE'RE STRONG. I KNOW WHAT THESE GUYS CAN DO. ...AND LED THE MEN TO ANOTHER VICTORY. SO IT'S A TOTAL OF $50,000 TO YOUR FAVOURITE CHARITY. IN THE BOARDROOM, KYLE RICHARDS' CREATIVE WAS BROUGHT INTO QUESTION AGAIN. THE EXECUTIVES FELT THAT THAT TOTALLY MISSED THE MARK. IN THE END, NICOLE 'SNOOKI' POLIZZI TOOK THE FALL. I'M SORRY TO SAY... YOU'RE TERMINATED. THE O'JAYS' 'FOR THE LOVE OF MONEY' # MONEY, MONEY, MONEY, MONEY. # MONEY! # MONEY, MONEY, MONEY, MONEY. # MONEY! # SOME PEOPLE GOT TO HAVE IT. # HEY, HEY! # SOME PEOPLE REALLY NEED IT. # HEY! LISTEN TO ME, Y'ALL. # DO THINGS, DO THINGS, DO THINGS, # BAD THINGS WITH IT. # DOLLAR BILLS, Y'ALL. COME ON. # THAT MEAN, # OH, MEAN, # MEAN GREEN. # ALMIGHTY DOLLAR. # TALKIN' 'BOUT # MONEY! # GIVE ME A NICKEL, BROTHER. # CAN YOU SPARE A DIME? # MONEY CAN DRIVE SOME PEOPLE OUT OF THEIR MINDS. # NO GOOD, NO GOOD. # MONEY! # MONEY, MONEY, MONEY, MONEY. # MONEY! # COPYRIGHT ABLE 2017 DRAMATIC MUSIC MORNING. MUSIC CONTINUES GOOD MORNING, EVERYBODY. ALL: MORNING. I LOVE CARS. DOESN'T MATTER IF THEY'RE FAST CARS, VINTAGE CARS. I LOVE THEM. AND THAT'S WHY I'M VERY HAPPY THAT TODAY WE'RE HERE AT THE PETERSEN AUTOMOTIVE MUSEUM. THEY ALSO HAVE AN EXTRAORDINARY EXHIBIT HERE OF TWO-WHEEL VEHICLES. AND OF COURSE, IN MY 'TERMINATOR' MOVIES, I RODE THE MOTORCYCLE MANY TIMES. I LOVE MOTORCYCLES. AND THIS IS WHY I'M VERY HAPPY THAT TODAY WE'RE WORKING WITH KAWASAKI. 50 YEARS THEY'VE BEEN BUILDING THE FASTEST, THE BEST, THE MOST BEAUTIFUL MOTORCYCLES IN THE WORLD. AND WE HAVE HERE TWO EXECUTIVES ` CHRIS AND LORA. THANK YOU. HELLO, EVERYONE. I'M CHRIS BRULL, VP OF MARKETING US FOR KAWASAKI MOTORS. YOU ARE GOING TO BE IN CHARGE OF CREATING A FULL PHOTO CAMPAIGN FOR THE NEW KAWASAKI VULCAN S. HI, I'M LORA DIRCZ ` MARKETING MANAGER WITH KAWASAKI. YOUR FOUR-PAGE PHOTO CAMPAIGN WILL BE JUDGED AS AN ART INSTALLATION IN A GALLERY. WE'D BE LOOKING AT BOTH EXHIBITS AND JUDGING YOUR WORK BASED ON THE FOLLOWING CRITERIA ` CREATIVITY, DEMOGRAPHIC APPEAL AND PRESENTATION. NOW, ALL WE NEED TO DO IS JUST FIND OUT WHO ARE THE PROJECT MANAGERS. GO AHEAD. I DO HAVE SOME GOOD EXPERIENCE WITH, LIKE, PHOTO SHOOTS, ADVERTISING. NO, YOU SHOULD DO IT. KYLE: I WILL TAKE THIS ON AS LONG AS I KNOW I HAVE YOU GUYS' HELP. MM-HM. OK. GOOD. COURAGE. LOVE IT. ALL RIGHT. LADIES FIRST. I WILL BE PROJECT MANAGER. KYLE, CONGRATULATIONS. MEN? WELL, WHEN WE HEARD 'REBEL', WE THOUGHT OF ME AUTOMATICALLY BECAUSE I AM, YOU MIGHT HAVE NOTICED, WEARING WHITE AFTER LABOR DAY. SO ME. OK. VERY NICE. NOW, THIS WEEK, BESIDES PATRICK, WE WILL HAVE A SPECIAL BOARDROOM ADVISER ` IT IS GEMMA GODFREY. GO AHEAD. HI. I'M THE FOUNDER AND CEO OF MOOLA. I'M A CONTRIBUTOR ON CNBC AND A QUANTUM PHYSICIST BY BACKGROUND. BUT WHAT'S IMPORTANT TO NOTE NOW IS UNDERSTANDING WHAT IT IS THAT HE CUSTOMER WANTS AND DELIVERING IT. SO PAY ATTENTION IN THE EXECUTIVE BRIEFING. THANK YOU. NOW, GOOD LUCK, EVERYBODY. I WILL SEE YOU IN THE BOARDROOM. THE WINNING PROJECT MANAGER GETS $25,000 FOR THEIR FAVOURITE CHARITY. AND ANOTHER CELEBRITY WILL HEAR 'HASTA LA VISTA, BABY.' (LAUGHS) ALL RIGHT? THANK YOU. UPBEAT MUSIC DO YOU MIND IF WE JUST DRILL YOU WITH A WHOLE LOT OF QUESTIONS? DO IT. WE'RE HERE TO HELP. SO IS THERE SOMETHING DIFFERENT AND UNIQUE ABOUT THIS PARTICULAR MODEL? THERE'S A COUPLE OF THINGS. OK. UH, IT'S MADE FOR EVERYONE WHO RIDES. THE HANDLEBARS ARE ADJUSTABLE ` WE CALL IT ERGO FIT. YOU CAN EXPLAIN A LITTLE BIT. YES. WE ACTUALLY HAVE TWO DIFFERENT SEATS THAT WORK WITH THIS BIKE. SO FOR THE REDUCED REACH, FOR SOMEBODY LIKE KYLE AND I, THE SEAT ACTUALLY MOVES UP A COUPLE OF INCHES. IS THIS THE FIRST TIME YOU'RE, YOU KNOW, GEARING TOWARDS WOMEN AS WELL, SPECIFICALLY? WHAT'S GREAT IS THERE'S OVER 1.2 MILLION FEMALE RIDERS NOWADAYS. AND, UH, YEAH, AND THE SEGMENT IS GROWING. WHAT I'M HEARING FROM THE EXECS IS THAT THEY REALLY WANNA DRIVE HOME THAT THIS IS A BIKE FOR EVERYONE, MEN AND WOMEN, TALL AND SHORT ` WHATEVER. A LOT OF THE AD COMPANIES, THEY'LL SAY TO US, 'WE WANT SOMETHING DIFFERENT.' AND THEN YOU GIVE THEM SOMETHING DIFFERENT, AND THEY GO NOW, 'NO, WE DIDN'T REALLY WANT IT DIFFERENT.' WE WOULDN'T BE HERE IF WE JUST WANTED IT MORE OF THE SAME. OK. WE'RE A REBEL BRAND. AND FOR US, REBEL IS DOING SOMETHING DIFFERENT. IN FACT, MANY OF YOU ARE REBELS IN WHAT YOU'VE DONE. RIGHT. RIGHT. EXACTLY. AND YOU'RE JUST KINDA DISRUPTING. MM-HM. DISRUPTERS. THAT'S KAWI. NO DOUBT. ALL RIGHT. THANK YOU SO MUCH. THANK YOU ALL. IT WAS A BLAST. THANK YOU FOR YOUR TIME. AFTER WE MET WITH THE KAWASAKI EXECUTIVES, I'M THINKING WE SHOULD DO SOMETHING THAT DOESN'T LOOK LIKE TRADITIONAL ADS ` SOMETHING THAT'S ARTISTIC, SOMETHING THAT'S INTERESTING AND INTRODUCE AN UNEXPECTED CROWD TO THEIR PRODUCT. CHALLENGE CONVENTION. OK, LET'S TALK ABOUT OVERALL CREATIVE. I DON'T THINK WE SHOULD LEAVE THIS STUDIO. I THINK WE HAVE EVERYTHING WE NEED. THEY ALREADY HAVE STUFF OUT IN THE FIELD. AND THAT'S NOT, YOU KNOW, AN ART INSTALLATION. I THINK WE CAN MAKE THIS EDGY. BOY GEORGE: FULLY AGREE. I WAS VERY LUCKY TO HAVE A GREAT EDUCATION WORKING FOR RALPH LAUREN BEFORE I WAS ON TV. AND I'VE DONE A MILLION PHOTO SHOOTS. SO I WANTED THESE TO BE SHOT KINDA LIKE FASHION PHOTOS ` ON A WHITE BACKGROUND ` AND I WANTED THEM TO LOOK VERY SIMPLE BUT VERY ARTSY. I THINK IT'S ABOUT SHOWING UNEXPECTED PEOPLE RIDING MOTORCYCLES. AND IF THEY CAN RIDE A MOTORCYCLE, THEN YOU CAN RIDE A MOTORCYCLE. YEAH. SO EACH PHOTO TARGETS A DIFFERENT DEMOGRAPHIC? RIGHT. YOU'VE GOT THE YOUNG PERSON, THE WOMAN ONE, AND YOU'VE GOTTA GET OLDER` THEY JUST SAID THE IDEA IS TO HANG ON THE WALL. SO I HAD THIS VISION OF, LIKE, A` A ROAD OF LIPSTICKS... IF WE'RE TALKING WOMEN, I JUST THINK IT'S VISUALLY GENIUS. RIGHT. OK, THAT` OR HANDBAGS. OR SHOES. ...THAT GIVES IT THE ART. SHOES WOULD BE AMAZING. A ROAD OF SHOES. WELL, DO THAT ONE. BUT WE'VE GOTTA THINK OF THREE OTHERS. YOU KNOW WHAT I MEAN? I DO PHOTOGRAPHY. IT'S ONE OF MY HOBBIES. I'M VERY GOOD AT IT. SO I KNEW I KINDA HAD TO REALLY CONTROL MYSELF, COS I HAD A THOUSAND IDEAS. POLICE RIDING THE BIKE WOULD BE GENIUS. CARSON: LET'S DO A TASTEFUL NUDE. WHAT ABOUT A KUNDALINI PERSON? LIKE A YOGA PERSON? LIKE A` YEAH. I KNOW A BEAUTIFUL GIRL. DO WE LIKE THE IDEA OF A DRAG QUEEN? I DO. I DO TOO. I MEAN, I THINK IT'S EDGY, AND I THINK IT'S, LIKE, COOL. IT'S DEFINITELY EDGY. I'LL BE THE TASTEFUL NUDE IF NO ONE WANTS TO DO IT. I THINK IT SHOULD BE ME, AND I'LL DO THIS. I THINK YOU SHOULD DO YOU BECAUSE` IT'S GREAT. I'M TOTALLY POSING NUDE. I THINK YOU SHOULD TOTALLY DO IT. I'M POSING NUDE. I THINK IT'S BLOODY GENIUS. (LAUGHS) DOING A TASTEFUL NUDE WAS NOT A VANITY PROJECT, TRUST ME ` I HAVE MAN BREASTS, OK? BUT I THOUGHT IT'S RACY, IT'LL BE FUN, AND I THOUGHT THERE WAS SOME HUMOUR IN IT. BOY GEORGE: CARSON, YOU KNOW WE'VE GOT ALASKA THUNDER<BLEEP> COMING. SHE'S AMAZING. OH MY GOD. SHE'S INSANE. SHE'S COMING. (LAUGHS) LET'S SEE. AND SHE HAS BIG HAIR. OH WOW. VINCE: I WAS, LIKE, 'I DON'T KNOW, MAN. I'M NOT SURE. YOU JUST` 'YOU KNOW, YOU CAN ONLY PUSH PEOPLE SO FAR.' BUT THAT'S REALLY PUSHING THE ENVELOPE. (CHUCKLES) ALASKA THUNDER<BLEEP>. SHE'S THE MOST AMAZING DRAG QUEEN IN THE WORLD. YEAH, SHE IS. CARSON DECIDES HE'S GOING TO DO A NAKED PHOTO SHOOT AND BRING IN A DRAG QUEEN. HE THOUGHT THAT THIS WAS A GOOD WAY TO SELL MOTORCYCLES. DO YOU THINK AN EXECUTIVE OF A MASSIVE COMPANY IS GONNA WANNA SIGN OFF ON THIS? THIS WHOLE THING WAS A DISASTER. HOW IS HIM NAKED GOING TO HELP SELL MOTORCYCLES? I DON'T KNOW. WELL, MAYBE IT WILL. (LAUGHS) IF IT DOES, I` I SAY, 'GET ME. I'M IN THE WRONG BUSINESS.' YEAH. YEAH, I DON'T KNOW. THE EXECUTIVES FELT THAT THAT TOTALLY MISSED THE MARK. UPBEAT MUSIC CAN EVERYONE FOCUS FOR ONE SECOND? EVERYBODY, CAN I HAVE YOUR ATTENTION FOR ONE MINUTE? I AM IN CHARGE OF THIS TASK. WE HAVE LOST THREE OF THE FOUR TASKS. IN THE PAST BOARDROOMS, THREE OF MY CONCEPTS HAVE COME INTO QUESTION. SO I'M THINKING TO MYSELF, 'IF THE CONCEPT OF THIS DOESN'T GO WELL, I COULD BE IN TROUBLE.' GIRLS, WHAT DO YOU THINK ABOUT THE SHOT? I LIKE THE IDEA FEATURING MALE-FEMALE ` THE RELATIONSHIP, WHETHER IT'S A COUPLE... I LOVE THAT. 100%. ME AND MY HUSBAND ` WE'RE GONNA FIGURE IT OUT. MY HUSBAND IS DAVID CHARVET. MOST PEOPLE KNOW HIM FROM BAYWATCH, FROM MELROSE PLACE. HE'S A HOTTIE. DO YOU WANT ME TO SEE IF DAVID'S EVEN AVAILABLE? YEAH. IF WE WANT HIM. 'HE'S KINDA SCRUFFY, AND HE LOOKS AWESOME IN LEATHERS AND ALL THE MOTORCYCLE GEAR.' HE'S IN, AND HE'S AVAILABLE IF WE WANT HIM. LISA: MY SHOT COULD BE ME PUSHING TWO MEN OUT OF THE WAY TO GET TO THE BIKE, SHOWING THAT I FIT ON THIS BIKE ` BEING TALL, PUSHING BOTH OF THEM BACK, LIKE` I LIKE THAT A LOT. '...THIS IS MY BIKE.' LET US NARROW THIS DOWN. DOES EVERYONE AGREE THAT WE SHOULD HAVE DIFFERENT SHOTS INCORPORATING ALL OF US? SO WE'VE GOT BROOKE WITH HER HUSBAND, WHO'S ALSO A CELEBRITY... I LIKE THAT ` A COUPLE. I LIKE YOU ON YOUR OWN. YOU'RE INDEPENDENT, YOU'RE STRONG. THAT'S A STATEMENT IN ITSELF. EXACTLY. THAT'S ANOTHER STATEMENT. YOU ` YOU KNOW, TAKING THE KEYS FROM THE MALE. AND I LOVE THAT SHOT OF HER LIKE THAT. WE ALL KNOW THAT MEN LOVE MOTORCYCLES. SO WE WANTED TO SHOW THAT SO DO WOMEN, AND ALL DIFFERENT KINDS OF WOMEN. WITH THE HUSBAND AND THE WIFE, WHAT WOULD THE STORY BE? I THINK IF IT'S THE HUSBAND AND WIFE, THEN MAYBE PUT THE WIFE IN THE FRONT AND THEN SHE'S RIDING THE HUSBAND ON THE BACK. I LIKE THAT. I REALLY THINK THIS IDEA IS THE ONE WE COULD ALL GET BEHIND. IF WE COULD GET A GUY ON THE BACK OF THE BIKE WITH BROOKE, I THOUGHT WE WERE ON A POWERFUL PATH OF SAYING, YOU KNOW, 'THIS BIKE IS FOR EVERYONE, BUT IT'S ALSO FOR THESE STRONG WOMEN.' THE WHOLE LAYOUT ` THREAD ` IS THAT THE WOMAN IS IN POWER. CARSON: HOW ARE YOU GUYS DOING? WE'RE GETTING CLOSE. BOY GEORGE: THEY'RE GOOD. I'VE GOT THEM UNDER CONTROL. OK. IF YOU WANNA GET THE MOTORCYCLE SET UP FOR MY NUDE SHOT... THAT'S WHAT WE'RE DOING. WE'RE` YOU ARE FIRST. THAT'LL BE GREAT. MY FIRST SHOT, OR FEELING BEHIND THE SHOT, IS 'BE COMFORTABLE IN YOUR OWN SKIN'. AND I WAS, LIKE, 'THAT'S IT. IT'S GENIUS. I SHOULD BE NUDE.' IT WAS IN THE SPIRIT OF OUR AD CAMPAIGN, LIKE, LIVE ON THE EDGE, CHALLENGE CONVENTION. ARE YOU READY FOR ME TO BE NAKED? HURRY UP. OK. (LAUGHS) YOU CAN'T FILM THIS! (LAUGHS) USING SOMEONE LIKE ME THAT'S NOT A SUPERMODEL I THOUGHT WOULD BE GREAT BECAUSE I CARE A LOT ABOUT WHAT I WEAR. SO FOR ME TO BE NUDE WAS REALLY, LIKE, BEARING MY SOUL AND JUST BEING FREE. PANTS OFF. I'M NOT TAKING MY UNDERWEAR OFF. YOU HAVE TO BE NAKED, OTHERWISE YOU'RE NOT NAKED. I'M NOT GOING TO BE TOTALLY NUDE. YOU HAVE TO BE. I CAN'T BE. CARSON, YOU HAVE TO BE NAKED. ARE YOU SERIOUS? SO I STRIP DOWN, I'M COVERING MY BITS, MY JUNK, MY PEEN, WHATEVER YOU WANNA CALL IT. AND I'VE BEEN VERY BUSY. I HAVEN'T DONE A LOT OF MANSCAPING OR ANYTHING. IT'S A LITTLE EMBARRASSING. OK. LET'S SHOOT THIS. ROCK MUSIC BOY GEORGE: LET'S HAVE DRAMA. IT'S SUPPOSED TO BE A MAD PHOTO. IT'S POPPING OUT. PUSH YOUR BITS UNDER LIKE A DRAG QUEEN. OW! I JUST HOPE WE HAVE PURELL. MORE HERE. OK. THAT'S GOOD. DO YOU REALLY WANNA SIT WHERE HIS SWEATY BALLS HAVE BEEN? PULL THE STOMACH IN. I'M TRYING! THERE ARE NOT A LOT OF PEOPLE THAT WOULD. THAT'S GREAT. KEEP YOUR ARMS UP WITH THE HEAD FORWARD A BIT. WHY DON'T YOU ASK GOVERNOR SCHWARZENEGGER TO TAKE A SEAT? ARMS UP! THAT'S THE SHOT! (CHUCKLES) THAT'S KINDA GREAT. HOLD ON. PLAYGIRL'S CALLING. YEP. OH, YOU DON'T WANT ME? OK. THANKS SO MUCH. NOT INTERESTED. HIIII! HOW ARE YOU? THANK YOU FOR BEING HERE. YES. THIS IS GOING TO BE FABULOUS. SO THEY BRING IN ALASKA THUNDER<BLEEP>, WHO'S A FRIEND OF THEIRS. WHO'S... A DRAG QUEEN. CARSON AND GEORGE SHARED A BRAIN ON THIS PROJECT. AS FAR AS CREATIVELY GOES, I WAS NOWHERE NEAR THIS THING. BUT AT SOME POINT, THE GOVERNOR'S GONNA SAY TO ME, 'CHAEL, DID YOU HAVE ANYTHING TO DO WITH THE DRAG QUEEN AND THE NAKED GAY MAN ON THE BIKE?' AND I'M GONNA SAY, 'GOVERNOR, WHAT DO YOU THINK?' MAN LAUGHS CARSON: SELL THAT BIKE. BOY GEORGE: IT'S LIKE BREAKFAST AT TIFFANY'S ON CRACK. RIGHT. EXACTLY. OH, THAT WAS GENIUS. GORGEOUS. CLICK! CLICK! WHAT DO YOU THINK? BOY GEORGE LAUGHS IT'S A BIT OF A RISK, BUT IT'S` THIS IS THE BIKE FOR EVERYBODY. IT'S PUSHING THE EDGE. YEAH. WHAT ABOUT THAT ONE LEG OUT, ONE ARM OUT? VERY YOGA. DOWNWARD DOG. (LAUGHS) ONCE THE DRAG QUEEN TURNED UP, THEN IT WAS LIKE, 'OK, WE'RE ON A ROLL NOW.' AND THAT WAS WHEN IT REALLY STARTED TO KICK IN. NOM, NOM, NOM. WE HAD CHAEL'S WIFE AND HIS LITTLE TODDLER BABY, AND IT WAS THE KODAK MOMENT. VINCE, THESE ARE UNBELIEVABLE. WE DIDN'T PLAN ON HAVING VINCE NEIL HOLDING HIS YORKIE IN HIS SHOT, BUT IT TURNED THINGS ON ITS EAR. IT WAS DISRUPTIVE. OH, RICKY ` SQUIRTING OIL. LOOK AT THOSE TATTOOS, MAN. WE MODELLED RICKY'S SHOT AFTER A CLASSIC ANNIE LEIBOVITZ SHOT THAT WAS IN VANITY FAIR. GOT IT. LET'S SHOOT. IT WAS ARNOLD ON A WHITE HORSE WITH HIS ARM BACK AND A CIGAR IN HIS MOUTH. BUT IT WAS JUST A GREAT SHOT ABOUT CONFIDENCE. CAN YOU HEAR THE HOLY VOICES? (SINGS ANGELIC NOTE) WE HAD A PRIEST. SOMETHING HOLY ` UNEXPECTED. WHY CAN'T A PRIEST DRIVE A MOTORCYCLE? CHIN UP A LITTLE BIT. A LITTLE MORE BADASS. YOU'RE A SUPERHERO. 'EVERYONE WAS COMING TOGETHER IN THE SPIRIT OF LOVE AND TOGETHERNESS. 'IT'S A BIKE TO REMOVE BARRIERS. YOU SHOULD FEEL LIKE YOU'RE INCLUDED AND IT'S EVERYONE'S BIKE.' ANYTHING'S POSSIBLE. EVERYONE'S WELCOME. SO WE HAD A FABULOUS DAY. I THINK YOU HAD TO BE BRAVE. YEAH. YEAH. UPBEAT MUSIC BROOKE: LET'S GET THIS GOING. WE'VE GOT LIKE 30 MINUTES. YEAH. HERE WE GO. OUR CONCEPT IS REALLY SHOWING POWERFUL WOMEN ON THE BIKE. SO WE DECIDE TO GO DOWNTOWN LAS ANGELES AND HIT THE STREETS, BECAUSE WE FELT THAT WE WOULD BE ABLE TO CAPTURE THE TONE THAT WE NEEDED FOR OUR CAMPAIGN. KYLE, YOU LOOK GOOD. READY? GET IN IT. HAPPINESS. YES. YES. YES. THE FIRST PHOTO OF THE CAMPAIGN IS HIGHLIGHTING THE ERGO-FIT TECHNOLOGY. LISA IS REALLY TALL AT 6'5', AND I'M REALLY SMALL AT 5'2'. SO I THINK IT'S KINDA EYE-CATCHING TO SEE THAT HEIGHT DIFFERENCE. GOOD. WE GOT IT. RIGHT. I LOOK LIKE I'M A BADASS TERMINATOR CHICK WALKING THE STREET. YEAH. EXACTLY. YES. YEAH, YEAH, YEAH, YEAH. THAT'S GOOD, LAILA. BEHIND THE CAMERA, IT WAS KYLE, PORTIA AND MYSELF. AND I FEEL LIKE WE SPENT A LOT OF TIME IN THE CREATIVE PROCESS, MAKING SURE THAT WE ALL HAD A ROLE IN THE IMAGERY IN FRONT OF THE CAMERA. I LIKE THAT ONE TOO. HI! HI. LOVELY TO SEE YOU. HOW ARE YOU? GOOD. HOW ARE YOU FINDING THIS? I LOVE IT. I THINK` WE'RE HAVING FUN. A LOT OF FUN. YEP. WE THOUGHT THIS WAS EDGY, GRITTIER DOWN HERE. MM. WE WANTED TO HAVE A LITTLE BIT, YOU KNOW, SEXY, STRONG WOMEN. YEAH, THAT'S FANTASTIC. ALL RIGHT. FROM WHAT I'VE SEEN OF THE SHOOT, IT'S HIGH-QUALITY, AND COMING OUT TO THE REAL WORLD MAKES IT MORE REAL AND RELATABLE. I LIKE THAT. BUT ULTIMATELY MY CONCERN IS HOW CREATIVE THIS CAMPAIGN IS. THE EXECS WANT THIS TO BE AN INNOVATIVE CAMPAIGN. BUT TEAM PRIMA HAVE BEEN KEEPING IT SIMPLE. THEY'RE NOT TRYING TO REALLY PUSH HARD WHEN IT COMES TO THE CREATIVE SIDE. JUST BE THINKING, LIKE, 'ARE YOU KIDDING ME? YOU'RE JUST HANDING ME YOUR SHOES?' THE FINAL PHOTO ` WE WANTED TO SHOWCASE REALLY STRONG WOMEN. HEY, GUYS. WOMEN: HEY! HOW ARE YOU? HOW ARE YOU? 'SO WE WANNA HAVE BROOKE ON THE BIKE WITH HER HUSBAND ON THE BACK, LIKE 'THE WOMAN'S IN CHARGE NOW'. 'IT'S GONNA BE PERFECT FOR ONE OF THE PHOTOS.' ARE YOU COOL IF I DRIVE AND YOU RIDE? (CHUCKLES) COME ON! IN REAL LIFE, WOULD YOU BE DRIVING OR WOULD I BE DRIVING? BROOKE? WELL... ARE YOU AND DAVID READY? COS I'M NOT HAVING ARNOLD LOOKING AT ME LIKE I'M SOME KIND OF WIMP. TWO MINUTES! YEAH. OK, YOU'RE NOT GONNA LOOK WIMPY, COS I'M A GREAT DRIVER. NO, NO, NO. NO, YOU'RE NOT. I JUST THOUGHT IT'D BE A REALLY PLAYFUL, COOL SHOT. AND HE IS NOT HAVING IT. I'M LIKE, 'BABE, YOU'VE GOTTA GET ON THE BACK OF THE BIKE BECAUSE THIS IS THE WHOLE CONCEPT.' ARE YOU OUT OF YOUR TREE? COME ON! I WOULD NEVER TRUST YOU. BUT THAT'S THE WHOLE STORY. THE WOMAN CAN HANDLE IT. THE WOMAN'S RIDING. YOU'RE ON THE BACK. WE'RE IN LOVE. THAT'S A STUPID GUY. THAT'S HOW WE RIDE. THAT'S A STUPID HUSBAND. (SIGHS) HE'S VERY MACHO, AND HE'S NOT THE MOST COOPERATIVE GUY. AND I'M REALLY WORRIED ABOUT THIS ONE. WE'RE GONNA FAKE IT. IT'S JUST A MOOD. YOU KNOW, IT'S A FEELING. IT'S A MOOD, ALL RIGHT. IT'LL BE CUTE IF I'M DRIVING YOU. COME ON. YOU HAVE TO. IT'S OUR WHOLE CONCEPT. NO, I'M NOT. YOU HAVE TO. I AM NOT. I DON'T KNOW WHAT I GOT MYSELF INTO. UPBEAT MUSIC EVERYTHING LOOKS GREAT ON THIS ONE. THAT ONE OR THAT ONE? MM, I LIKE THAT ONE BEST. LET'S GO WITH THAT ONE. 6-5 IT IS. WE'RE MOVING ON TO ME AND DAVID. WE ALL THOUGHT, AS TEAM PRIMA, THAT IT WOULD BE REALLY CUTE TO HAVE ME RIDING AND MY HUSBAND ON THE BACK. BUT MY MACHO HUSBAND REFUSED, AND I CAVED. I MEAN, THAT'S` LET ME GO BACK TO THE RIGHT ONE. HOLD ON. IT'S THIS ONE. I MEAN, THAT'S PRETTY GREAT. BUT HE HAD A GREAT POINT. WE WOULD NEVER IN REAL LIFE RIDE LIKE THAT, AND I JUST WANTED A BIT OF LOVE AND A BIT OF ROMANCE AND A BIT OF THAT, LIKE, POWER COUPLE. THAT'S REALLY WHAT I WANTED TO BRING. FOR ME, I JUST` CAMPAIGN'S ABOUT A VIBE AND A FEELING, AND IT'S NOT IN YOUR FACE, AND IT'S JUST A MOMENT. WHEN BROOKE WAS ON THE BACK WITH HER HUSBAND, I THOUGHT, 'HMM, WE MIGHT HAVE MISSED THAT.' WE NEEDED TO BE A LITTLE BIT EDGIER, AND I THINK THAT WAS A BAD CALL. SO WE HAVE FIVE PHOTOS. WE NEED TO ELIMINATE ONE. YOU'RE ASKING WHAT IS THE PHOTO TO ELIMINATE? MM-HM. THE QUESTION IS, IS THE FOURTH SHOT LISA... 'I GOT THIS.' ...'I GOT THIS OR... ...THE PORTIA PHOTO. RIGHT NOW WE HAVE FIVE IDEAS, AND WE KNOW THAT WE'RE GONNA HAVE TO TAKE IT DOWN TO FOUR. SO ONE OF THESE PHOTO�S IS GONNA GET THE AXE. SHOULD WE USE THE SHOT WITH PORTIA OR SHOULD WE USE THE SHOT WITH YOU WITH THE MODELS? I THINK THAT THE FACT THAT WE TOOK THE BIKE FROM THE MEN SPEAKS TO THE FACT THAT WE'RE BEING POWERFUL AND IT'S MADE FOR EVERYONE. I THOUGHT THE PHOTO WITH ME PUSHING THE GUYS OUT SPOKE VOLUMES WITH, YOU KNOW, EMPOWERING WOMEN, AND WOMEN CAN RIDE THIS BIKE. AND I DIDN'T THINK PORTIA'S SHOT WAS AS STRONG, AND SO THAT'S WHY I WAS KINDA LIKE, YOU KNOW, IN MY HEAD, THINKING, 'THIS LAST SHOT'S NOT REALLY WORKING.' I THINK PORTIA'S BETTER, BUT CAN WE MAKE THAT BLUER THERE? 'BUT THAT'S THE PROJECT MANAGER'S CALL, AND THAT'S WHAT WE'VE GOT.' WHAT DO YOU THINK? I'M JUST LOOKING. I LOVE THAT. LAILA: I'D LIKE TO USE THEM ALL. (CHUCKLES) THEY'RE ALL AMAZING PHOTOS. BUT IT WOULDN'T REALLY MAKE SENSE TO USE TWO OF LISA AND NOT HAVE PORTIA IN IT. SO I DECIDED THAT THE FINAL PHOTO OF THE CAMPAIGN IS PORTIA. I DON'T WANNA HAVE MY NAME ON SOMETHING THAT I DON'T FEEL GOOD ABOUT. THAT ALREADY HAPPENED TO ME BEFORE, AND THAT'S NOT HAPPENING AGAIN. OK. WHOO! DONE. WE DID IT. WE DID IT, LADIES. I MEAN, WE OVERSHOT LIKE CRAZY, BUT WE'VE CHOSEN OUR HEROES. IT'S GONNA BE YOU, IT'S GONNA BE RICKY, IT'S GONNA BE THE DRAG QUEEN, AND IT'S GONNA BE THE SHOE GIRL. YEAH. OK. MY NUDE PICTURE ACTUALLY LOOKS A BIT COMMERCIAL. YEAH. IT DOESN'T LOOK ARTY. NO. SO THAT'S GOING TO GO INTO THE COLLAGE. WE SELECTED FOUR PHOTOS THAT WE THOUGHT REALLY TOLD OUR STORY ABOUT THIS BEING A BIKE FOR EVERYONE. BUT BECAUSE WE HAD SO MANY GREAT IMAGES, WE DECIDED TO DO A POSTER WITH ALL OF THE OUTTAKES AND DO, LIKE, A COLLAGE AND GIVE THE CLIENTS MORE THAN WHAT THEY ASKED FOR. THIS IS KIND OF BONUS MATERIAL. BECAUSE IF THERE IS MORE IMAGERY THEN YOU CAN PROVIDE AND TELL THE STORY, WHY NOT? SO WE USE RICKY, VINCE, THE DRAG QUEEN AND THE YOUNG GIRL. YEAH. YOU THINK KAWASAKI WANT A DRAG QUEEN SELLING THEIR MOTORCYCLES? OR IS THAT THEIR TARGET DEMOGRAPHIC? IT'S NOT THEIR TARGET DEMOGRAPHIC, BUT THE INTENTION IS TO DISRUPT THE SPACE AND SAY IT'S A BIKE FOR EVERYONE, AND 'EVERYONE' INCLUDES A LOT OF DIFFERENT PEOPLE. WE ARE GOING TO SHAKE IT UP. YEAH. WELL, IT'S AN EDGY, FORWARD-THINKING CAMPAIGN THAT YOU'RE PRESENTING. YES. AND I'M AN EDGY, FORWARD-THINKING PERSON. THERE WAS SOME CONCERN ABOUT THE DRAG QUEEN PHOTO, BUT I HAD A VISION, AND I KNEW WE HAD A GREAT CONCEPT. SO I SAID, 'LISTEN, LET'S PUSH THE ENVELOPE. LET'S BE INCLUSIVE.' DID THE PHOTOS COME OUT GOOD? YES. DOES A DRAG QUEEN GO WITH MOTORCYCLES IN AMERICA? NOT BEFORE TODAY. HE'S GOT GUTS. HE'S GOT GUTS. BUT I THINK WE LIVE IN AN INCLUSIVE WORLD NOW. FROM A MARKETING STANDPOINT, IT'S A BOLD MOVE. IT IS A BOLD MOVE. 'I KNOW ABOUT MOTORCYCLES. I KNOW A LITTLE BIT ABOUT THEIR MARKETING, 'AND THEY DON'T MARKET HUGELY TO DRAG QUEENS.' SO, LOOK, IF WE LOSE AGAIN IN THE BOARDROOM, CARSON NEEDS TO HAVE A BAG PACKED. IT'S ABOUT ART. OK, THAT I... YEAH. LET'S NOT HOLD HANDS TOO LONG. COME HERE. LITTLE ANGEL. DON'T. WE HAVE THE SAME ACCOUNTANT. IT'S AN ODD RELATIONSHIP. DRAMATIC MUSIC KYLE: IT'S DAY TWO OF OUR TASK ` GAME DAY. HI, EVERYONE. WELCOME. I HOPE THAT THE KAWASAKI EXECS CAN SEE THESE PICTURES TELL A STORY. IT'S NOT JUST A CELEB SMILING, YOU KNOW, NEXT TO A BIKE. EACH OF THESE PHOTOS SAYS SOMETHING. GOOD MORNING, LADIES AND GENTLEMEN. I'M KYLE RICHARDS, THE PROJECT MANAGER FOR THIS VERY EXCITING TASK. AFTER MEETING WITH EXECUTIVES FROM KAWASAKI, WE HAVE CAPTURED BOTH MALE AND FEMALE CONSUMERS BY FOCUSING ON ALL TYPES OF RIDES WITH POWERFUL IMAGES WHICH SHOW THAT THIS BIKE IS FOR EVERYONE. OUR FIRST PHOTO, WE HAVE TWO FRIENDS OUT ON A BEAUTIFUL RIDE. WE WANTED TO SHOWCASE OUR VAST HEIGHT DIFFERENCE, HIGHLIGHTING THE ERGO FIT. SO SPEAKING OF HEIGHTS, LISA LESLIE. I COME FROM PLAYING BASKETBALL, AND IN THE SPORTS WORLD, YOU ALWAYS HEAR, YOU KNOW, 'IT'S NOT MY FAULT THAT I WAS BORN A GIRL. I JUST WANNA PLAY TOO.' WELL, GUESS WHAT? I ALSO WANT TO RIDE TOO. I THINK WE HAVE SOME AMAZING PHOTOS. I THINK WE USED OUR CELEBRITY TO THE FULLEST, BUT IT SEEMS LIKE WE HAVE PLAYED IT SAFE. I'M HEADED OUT, SO I'VE HANDED HIM MY HEELS. AND I HAVE PUT ON MY RIDING BOOTS, AND I AM READY TO OWN THE ROAD. THIS IS MY HUSBAND, DAVID CHARVET, AND HE'S A RIDER. AND HE WAS SO IMPRESSED WITH THE VERSATILITY OF THIS BIKE. HE CAN FEEL PROUD TO RIDE THIS BIKE WITH ALL THE DETAILS. THIS BIKE IS TRULY FOR EVERYONE. APPLAUSE I FEEL REALLY STRONG ABOUT OUR PRESENTATION. THESE PHOTOS ARE AMAZING. I REALLY THINK WE KILLED IT. AND I THINK WE'RE GONNA WIN. IT WAS REALLY JUST A LOT OF FUN. FUNKY MUSIC COME HERE. IS ANYONE UNDERAGE? NOPE. OK. YOU'LL BE FINE. COME SEE MY NUDE. ALL RIGHT. OK. OK, SO THESE ARE SOME OF OUR OUTTAKES. SO WE ARE ABOUT TO PRESENT A FOUR-PHOTO AD CAMPAIGN FEATURING THE KAWASAKI VULCAN S CRUISER. YOU LOOK WONDERFUL IN YOURS. THANK YOU. THERE WAS A LOT OF AIRBRUSHING. I'VE ALWAYS TAKEN CHANCES, AND I THINK WE DID IT WITH JUST THE RIGHT TOUCH OF CHALLENGING CONVENTION BUT DOING IT IN A REALLY TASTEFUL, CHIC KIND OF WAY. SO FIRST OF ALL, THIS IS REALLY AN HOMAGE TO OUR THEME. IT'S A BIKE FOR EVERYBODY, AND A BIKE FOR EVERY BODY. SO WE HAVE THE SHORTER RIDER, THE MIDDLE RIDER, THE TALLER RIDER, EVEN IF YOU GOT A 6FT-TALL WIG ON. WE STARTED` IN OUR BRAINSTORMING, WE SAID, 'WHAT DOES FREEDOM MEAN TO PEOPLE?' AND SOMETIMES FREEDOM IS BEING COMFORTABLE IN YOUR SKIN, HENCE MY NUDE THAT YOU SAW ON THE WAY IN. SO WE CAN GO THROUGH EACH IMAGE. PATRICK, YOU MIGHT NOTICE THIS HAS SOME SIMILARITIES TO UNCLE ARNOLD'S FAMOUS VANITY FAIR SHOOT WITH ANNIE LEIBOWITZ. SO THE ICONIC SHOT OF RICKY ` KIND OF THE CORE CUSTOMER ` THE TOUGH GUY ` BUT STILL READY TO HIT THE OPEN ROAD AND BE WHO HE IS. AND THEN WE HAVE 'CHALLENGE CONVENTION'. SHE CAN RIDE THIS BIKE AROUND, AND HER WIG IS STILL IN PLACE, AND SHE IS GOING PLACES SHE NEVER THOUGHT SHE COULD GO. THE BRAND SAYS THEY WANT SOMETHING RISKY AND EDGY. WELL, WE GAVE IT TO THEM, ALL RIGHT. SO WHAT DO THEY REALLY WANT? WE'LL FIND OUT. THEN WE HAVE 'EVEN A MAN CAN HANDLE IT'. YOU KNOW, SHE IS A TYPICAL GIRL ` SHE LOVES TO SHOP. SHE IS NOT THAT BIKER CHICK WHO'S WEARING A SHREDDED TANK TOP. AND THEN LAST BUT NOT LEAST, WE HAVE THE CLASSIC USER OF THE VULCAN S, SOMEONE WHO KNOWS MOTORCYCLES, OWNS MANY OF THEM. HE'S IN A TUXEDO; HE'S JAMES BOND; AND WE WANTED TO, YOU KNOW, DISTURB THE SPACE, SO WE PUT A YORKIE IN HIS ARMS. LAUGHTER OK? WHEN IN DOUBT, USE A PUPPY, OK? SO WELCOME ON BOARD AND LET THE GOOD TIMES ROLL. THANKS, KAWASAKI. APPLAUSE I THINK CARSON DID A FANTASTIC PRESENTATION, AND THE CLIENTS SEEMED TO REALLY LIKE IT. BUT YOU CAN NEVER TRUST THE SMILES OF EXECUTIVES. COS PEOPLE SMILE, AND THEY'RE HAVING A GREAT TIME, AND THEN THEY SAY, 'YOU MISSED THE WHOLE POINT'. THEY'RE ALL GREAT IMAGES. THERE'S NO DOUBT. YEAH. UM, WELL, WHICH TEAM, WHICH`? I DON'T KNOW. MY QUESTION WOULD THEN BE DO THE EXECUTIVES THINK MAYBE THEY'VE TAKEN IT SLIGHTLY TOO FAR? THAT WOULD BE MY ONLY, SORT OF, THING. THAT'S ALWAYS WITH` YEAH. YEAH. YEAH. (LAUGHS) EXACTLY. CONTEMPLATIVE MUSIC HELLO. HELLO. HELLO, EVERYBODY. ALL: HELLO, GOVERNOR. WELL, LET ME ASK YOU SOMETHING. YOU HAD EACH FOUR PHOTOGRAPHS THAT YOU HAD TO PRESENT. YES. ONE OF YOUR PHOTOGRAPHS WAS AN OUTTAKE, WHICH WAS YOU NAKED ON A BIKE. MM. DID YOU SEE THAT? YES, I SAW THAT. SO YOU BROUGHT YOU GLASSES? WELL, I-I-I DIDN'T HAVE TO. I DIDN'T HAVE TO. LAUGHTER THANK YOU. THANK YOU VERY MUCH. THE POINT I'M TRYING TO MAKE IS, WHY DIDN'T YOU USE THAT AS THE MAIN PHOTOGRAPH, BECAUSE, YOU KNOW, THE CAMERA ADDS 10 POUNDS... LAUGHTER ...TO CERTAIN PLACES, SO... REALLY, CARSON? ANYWAY, IT WAS TERRIFIC, SO LET'S HEAR FIRST FROM THE WOMEN. HOW DID YOU FEEL, UH, KYLE? I FELT LIKE IT WENT AMAZING. I WAS SO EXCITED, AND I FELT LIKE WE GOT BEAUTIFUL, AMAZING SHOTS THAT SPOKE TO THEIR CAMPAIGN AND THAT WE DID AN INCREDIBLE JOB. RIGHT. AND THEN WHOSE IDEA WAS IT TO HAVE YOU RIDE, BROOKE, AT THE BACK AND YOUR HUSBAND RIDES IN THE FRONT? ABSOLUTELY. WELL, I WANTED HIM TO RIDE ON THE BACK OF THE BIKE. LET ME TELL YOU, I FOUGHT HARD FOR THAT. MY HUSBAND IS VERY MACHO, AND THERE WAS NO WAY HE WAS HAVING IT AND THAT HE WAS GOING TO ALLOW ME TO COME IN HERE AND PRESENT A PHOTO TO YOU, GOVERNOR,... UH-HUH. ...WITH HIM ON THE BACK OF THE BIKE. HE THOUGHT THAT THAT WOULD, UM, APPEAR TO BE A BIT WIMPY. SO YOU'RE THROWING HIM UNDER THE BUS NOW? I-I-I-I ACTUALLY AGREED WITH IT, BECAUSE WE WANTED TO SHOW THIS WAS A BIKE NOT ONLY FOR WOMEN, BUT ALSO FOR MEN. SO I THINK IT WAS THE RIGHT CHOICE. AND IN REAL LIFE, TO BRING AUTHENTICITY TO THE BRAND, I WOULD NEVER BE RIDING THE BIKE WITH HIM ON THE BACK. RIGHT. NOT WITH MY HUSBAND. (LAUGHS) NO, NO, I THINK BOTH OF YOU LOOK GREAT TOGETHER. I WAS JUST QUESTIONING IF IT SHOULDN'T HAVE BEEN FLIPPED AND YOU IN THE FRONT AND THEN HIM IN THE BACK. WELL, LET'S ASK THE MEN. CARSON, HOW DID YOU FEEL ABOUT THE WHOLE PROJECT, THE WHOLE PRESENTATION? I COULDN'T BE HAPPIER. I THINK WE DELIVERED AN INNOVATIVE CAMPAIGN. I THINK IT WAS ON BRAND, AND I THINK IT WAS CONSISTENT WITH THEIR BRAND MESSAGING. AND I THINK THE CLIENT, UM, RESPONDED VERY POSITIVELY. SO WHAT DIRECTIONS DID YOU GET FROM THE EXECUTIVES? THEY REALLY SAID, YOU KNOW, 'PUSH THE ENVELOPE. GIVE US SOMETHING THAT'S NEW AND DIFFERENT.' AND THE IDEA WAS THAT THIS IS A MOTORCYCLE THAT WORKS FOR EVERYBODY AND EVER BODY TYPE BECAUSE IT HAS THOSE CUSTOMISATION FEATURES. SO WE REALLY WANT IT TO BE INCLUSIVE. WE WANNA REMOVE EVERY BARRIER. CHAEL, WHAT DID YOU FEEL ABOUT THE PHOTOGRAPHS? THERE WAS ONES THAT I` WHERE I TALKED TO CARSON, 'YEAH, I DON'T KNOW ABOUT THAT; 'THAT AS A MOTORCYCLE RIDER, I DON'T KNOW.' CAN YOU TELL` TELL US WHICH ONE IT IS? SURE. WE HAD A PERSON IN DRAG. WHO WAS IN DRAG? ALASKA THUNDER<BLEEP>. WHO? <BLEEP>? THUNDER<BLEEP>? THAT'S CORRECTLY SPELLED AND PRONOUNCED, YES. (SNORTS) WAIT, WHAT? UH-HUH. THERE WAS A LITTLE BIT OF WORRY ABOUT THAT, BUT, YOU KNOW, CARSON'S IDEA WAS TO DO SOMETHING THAT WAS INCLUSIVE. WE NOW LIVE IN AN INCLUSIVE SOCIETY WHERE NO ONE'S LEFT OUT. AND THE IDEA OF THIS CAMPAIGN WAS THAT, YOU KNOW, ANYBODY CAN BE A BIKER, NOT JUST THE TRADITIONAL PERSON THAT USES THE BIKE. IT'S OPEN TO EVERYONE, YOU KNOW, WHATEVER THEIR SEXUALITY, WHATEVER THEIR AGE, WHATEVER THEIR GENDER. AND I THINK THAT WAS A REALLY REALLY POSITIVE MESSAGE. GOOD. WELL, PATRICK, WHAT DID THE EXECUTIVES THINK ABOUT THE MEN? FIRST OF ALL, THEY LOVED YOUR CREATIVITY. THEY THOUGHT YOU DEFINITELY WENT OUTSIDE THE BOX. UH, CARSON, YOU NAILED THE PRESENTATION. THEY THOUGHT YOU HAD GREAT KNOWLEDGE ABOUT THE BRAND, AND YOU ALSO WERE VERY VERY ENTERTAINING. THANK YOU. ON THE NEGATIVES, UH, YOU DID PUSH THE ENVELOPE. DID YOU MAYBE PUSH IT A BIT TOO MUCH? COS THEY FEEL THAT IT WOULD RAISE EYEBROWS WITH SOME OF THEIR CORE ENTHUSIASTS. SO... GOT IT. GEMMA? WHAT DID THE EXECUTIVES SAY ABOUT THE WOMEN? SO ON THE POSITIVE SIDE, THE EXECUTIVES THOUGHT THAT YOU ABSOLUTELY NAILED THE` SHOWCASING THE ERGO-FIT IN TERMS OF THAT PHOTO WITH KYLE AND LISA. SO THAT WENT DOWN INCREDIBLY WELL. UM, THEY THOUGHT THAT, ALSO, YOU WERE TASKED WITH MAKING THE BIKE APPROACHABLE, AND THEY WERE VERY HAPPY ABOUT THAT. IN TERMS OF THE NEGATIVES, GIVEN YOU WERE ASKED TO PUSH THE ENVELOPE, IN PARTICULAR, ACTUALLY, BROOKE'S PHOTO, THEY ACTUALLY WOULD HAVE LIKED TO HAVE BROOKE DRIVING YOUR HUSBAND, UM, BEHIND. AND THE PHOTOS THEY THOUGHT WERE AMAZING BUT POTENTIALLY A LITTLE BIT SAFE. OVERALL, I THINK BOTH OF THEM DID AN OUTSTANDING JOB. THE EXECUTIVES MADE IT CLEAR IT IS A VERY VERY CLOSE CALL HERE. BUT THE WINNERS ARE... TENSE MUSIC ...THE MEN. YES! AND, UH, YOU WILL GET $25,000 FOR YOUR FAVOURITE CHARITY. THANK YOU VERY MUCH. OK. SO YOU WANNA TALK A LITTLE BIT ABOUT YOUR CHARITY? YES. IT IS FOR THE TRUE COLOURS FUND, AND WE HELP GET LGBT YOUTH OFF THE STREETS AND INTO SAFE HOMES. AND THIS WILL MAKE A HUGE DIFFERENCE, SO THANK YOU, AND THANK YOU, KAWASAKI NORTH AMERICA. BECAUSE BOTH OF THE PRESENTATIONS WERE SO GOOD, IT WAS ALMOST IMPOSSIBLE TO COME TO A DECISION. AND JUST TO SHOW TO YOU HOW CLOSE IT WAS, KAWASAKI DECIDED TO PUT IN $25,000 FOR THE LOSING TEAM'S PROJECT MANAGER'S CHARITY. KYLE, YOU'RE THE PROJECT MANAGER. WHAT IS YOUR CHARITY? MY CHARITY IS CHILDREN'S HOSPITAL LOS ANGELES, AND I'M VERY GRATEFUL FOR KAWASAKI AND THEIR INCREDIBLE KINDNESS. THANK YOU. CONGRATULATIONS TO THE MEN. GO TO YOUR WAR ROOM, ENJOY YOURSELVES, HAVE SOME CHAMPAIGN. THANK YOU, GOVERNOR. THANKS. CONGRATULATIONS. THE WOMEN, STAY HERE. ONE OF YOU WILL BE FIRED. DRAMATIC MUSIC the doctors said he really wore the impact ` All right, so, this is Tim. 34-year-old male. RTC. Multi-vehicle... VOICES OVERLAP I think about the car crash a lot. I know he caused it and I reacted the best way possible. But it's hard to let it go. SOMBRE MUSIC When I asked what had happened to him, the doctors said he really wore the impact ` any more and things would've been much worse. They said he was lucky ` lucky I wasn't going any faster. Thank you. SOMBRE MUSIC CONTINUES It's OK. MUSIC CONTINUES AS I SAID EARLIER, BOTH OF YOU HAVE DONE AN EXTRAORDINARY JOB. THE MEN HAVE, YOU HAVE. BUT THEY CHOSE THE MEN BECAUSE THEY HAD MORE MEMORABLE SHOTS AND MORE RACY SHOTS, AND YOUR SHOTS WERE MORE ORDINARY. SO LET ME ASK YOU A QUESTION. WHO DO YOU THINK WAS REALLY RESPONSIBLE FOR THAT? WELL, CAN YOU LET US KNOW WHY WE LOST? BECAUSE` CAN I TELL YOU, THE IMAGES THE EXECS LOVED WERE THE IMAGE OF YOU AND LISA. THEY ALSO LOVED THE ONE OF LAILA, AND THEIR LEAST FAVOURITE IMAGES WERE THE ONE OF YOU, BROOKE, OF YOU AND YOUR HUSBAND AND YOURS, PORSHA. NOW, KYLE, TELL ME. YOU WERE THE PROJECT MANAGER, SO WHY DON'T YOU EXPLAIN THAT? LET'S BREAK IT DOWN. LAILA WAS RESPONSIBLE FOR HER OWN PHOTO. THAT WAS HER IDEA. I CAME UP WITH, UH, LISA ` PHOTO OF THE TWO OF US, BECAUSE I WANTED TO SPEAK TO THE ERGO-FIT AND ALL THAT. I CAME UP WITH PORSHA'S PHOTO IDEA BECAUSE I WANTED TO SHOW THAT THIS BIKE IS FOR EVERYONE ` THE STRONG, BRAVE, YOU KNOW, BOXER; AND A MORE FEMININE WOMAN, YOU KNOW, BECAUSE I` WHEN I SAT ON THE BIKE, I REALLY DID FEEL LIKE I COULD HANDLE THIS BIKE, AND THAT WAS KINDA LIKE ME, AND THOSE WERE ACTUALLY MY SHOES IN THE SHOT. (CHUCKLES) SO THAT WAS MY IDEA. AND THEN BROOKE'S IDEA... THAT WAS` THAT WAS IN HER HANDS, SO I DON'T KNOW. WELL, I THINK IT WAS VERY CLEAR, AND I SAID THIS IN THE BEGINNING, BROOKE, THAT IF YOU WOULD HAVE FLIPPED IT AROUND, I THINK YOU GUYS COULD HAVE WON. WHEN WE ARE TRYING TO SELL TO WOMEN, WHY ARE WE HAVING A GUY RIDE THE BIKE? BECAUSE THE GUYS ARE ALREADY BUYING. LISA: CAN I SAY SOMETHING? LET ME ANSWER FIRST. THAT'S NUMBER ONE. BUT YOU WANT TO MAYBE ANSWER THAT? I'LL TELL YOU WHY, BECAUSE I` I AGREE WITH YOU. MY FIRST INSTINCT WAS TO DO IT THAT WAY. UM, IN THE MOMENT, I REALLY UNDERSTOOD WHAT MY HUSBAND WAS SAYING, AND THAT IT WASN'T AUTHENTIC AND IT WASN'T REAL, AND IN REAL LIFE, THAT WOULD NEVER HAPPEN. AND BECAUSE WE HAD SO MUCH FEMININE ENERGY THAT WE WERE SPEAKING TO THE WOMEN, THEY DID NOT SAY THAT THIS BIKE WAS ONLY FOR WOMEN. THEY WERE VERY CLEAR THAT THIS BIKE WAS FOR MEN AND WOMEN. AND HAD WE HAD FOUR SHOTS THAT SPOKE TO A FEMALE AUDIENCE, WE WOULD HAVE MISSED THE OTHER MARK ON THE BRAND, THAT THIS BIKE WAS FOR MEN AND WOMEN. I FEEL REALLY STRONG ABOUT THE STORY AND THE CONCEPT. BUT YOU HAVE TO GO FOR WHAT SELLS, AND THAT IS WHAT IT'S ALL ABOUT. THIS IS WHY I THINK YOU GUYS, IN ORDER TO REALLY STEAL THE SHOW, SO TO SPEAK, AND WIN, YOU GOTTA GO OUT ON A LIMB, AND YOU GOTTA TAKE RISKS IN ORDER TO REALLY WIN. LISA, WHAT IS YOUR FEELING ON THIS WHOLE THING? YOU KNOW, IT'S TOUGH` IT'S A TOUGH CALL, BECAUSE I THINK BROOKE, INITIALLY, WHEN WE WERE DOING THE CREATIVE, WE REALLY WANTED HER TO HAVE DAVID ON THE BACK, HOLDING HER AROUND THE WAIST. BUT, YOU KNOW, IT WAS A FAMILY MEMBER. IT WASN'T LIKE WE HIRED A MODEL WHO WOULDN'T GET ON THE BACK. YOU KNOW, THAT'S HER HUSBAND, AND SO THAT'S A CALL SHE MADE BECAUSE HER HUSBAND TOLD HER HE'S NOT GETTING ON THE BACK. YOU COULD HAVE JUST ASKED ME TO SIT ON THE BACK OF THE BIKE. LAUGHTER I WOULD HAVE BEEN MORE THAN HAPPY. I WOULD HAVE NO QUALMS ABOUT IT,... DON'T THINK I DIDN'T THINK ABOUT THAT. ...TO LOOK FEMININE SITTING ON THE BACK OF A MOTORCYCLE WITH A WOMAN. YOU WOULD HAVE GOTTEN ON THE BACK OF THE BIKE? YES, ABSOLUTELY. ANY TIME. AND IN REAL LIFE? FOR PHOTOS, FOR SELLING SOMETHING LIKE THIS, I WOULD DO IT IN TWO SECONDS. AND WHAT ABOUT IN REAL LIFE? WOULD YOU HAVE LET ME DRIVE YOU ON THE BACK OF THE MOTORCYCLE? ABSOLUTELY. I WOULD SIT ON THE BACK OF YOUR BIKE. OF COURSE I WOULD. I WILL TAKE RESPONSIBILITY FOR THAT. I DON'T AGREE THAT WE LOST THIS WHOLE TASK BECAUSE OF THAT. AND I DO THINK THAT I HAVE A BIG ROLE IN CREATIVE, BUT I THINK I DELIVERED A GREAT PRODUCT IN THE END. THE EXECUTIVES DIDN'T THINK THAT THERE WAS ANYTHING WRONG WITH THAT PICTURE. IT WAS A GREAT, BEAUTIFUL PICTURE. THEY JUST FELT IT WAS A MISSED OPPORTUNITY. RIGHT. LAILA, WHAT DO YOU THINK? WHO'S RESPONSIBLE FOR THIS LOSS? IF IT'S ABOUT THE CREATIVE DIRECTION, OVERALL CREATIVE, THEN IT'S GONNA HAVE TO BE THE THREE OF THEM ` KYLE, PORSHA AND BROOKE ` THAT WERE OVER THOSE DECISIONS. EVEN THOUGH WE MADE IT AS A TEAM ` WE ALL AGREED, AND WE ALL BOUGHT INTO IT ` THEY WERE THE ONES WHO HAD THOSE SPECIFIC JOBS. SO IF WE HAD TO PICK SOMEBODY, THAT'S WHO IT WILL BE. KYLE, WHO ARE THE TWO PEOPLE THAT YOU WANT TO BRING BACK? (SIGHS) WELL, THAT'S A VERY DIFFICULT DECISION, BECAUSE I THINK WE HAVE SITTING HERE, YOU KNOW, INCREDIBLY STRONG, CREATIVE, INTELLIGENT WOMEN. BUT IF WE'RE GOING TO SAY IT WAS MAINLY THE CREATIVE, I'M GONNA SAY BROOKE AND PORSHA. BROOKE AND PORSHA. SO BE IT. ALL RIGHT. TWO OF YOU CAN JOIN THE MEN. YOU THREE GO OUT TO THE LOBBY, AND I WILL CALL YOU SHORTLY. ALL RIGHT? THANK YOU. THANK YOU. ABSOLUTELY. TENSE MUSIC IT'S DEFLATING. IT'S, LIKE, I CAN'T DO BETTER THAN THAT. I'M PERPLEXED, SO IT'S DIFFICULT TO GO IN THERE AND BLAME ANYONE AND WHO'S RESPONSIBLE, AND THAT SUCKS. TENSE MUSIC TOUGH DECISION. I FEEL LIKE THERE'S A LACKING` A SENSE OF ACCOUNTABILITY, ESPECIALLY BROOKE. YOU KNOW, A SENSE OF FIGHT, A SENSE OF ACKNOWLEDGEMENT THAT MAYBE IT DIDN'T GO SO WELL AND WHAT THEY COULD HAVE DONE DIFFERENTLY. YEAH. AND TO ME, IT'S THE PROJECT MANAGER. THIS IS THE THIRD TIME THAT SHE'S BEEN RESPONSIBLE FOR A LOSING CONCEPT. SHE WAS LUCKY NOT TO HAVE GOTTEN CALLED INTO THE BOARDROOM ON TWO OTHER OCCASIONS. SO TO ME, IT'S HER. RIGHT. MELISSA, PLEASE SEND THEM IN. MR SCHWARZENEGGER IS READY FOR YOU NOW. OK. THANK YOU. TENSE MUSIC HAVE A SEAT, LADIES. KYLE,... YES. WHY SHOULDN'T I FIRE YOU? (SIGHS) WHY YOU SHOULDN'T FIRE ME IS BECAUSE I'VE WORKED REALLY REALLY HARD TO PRODUCE SOMETHING THAT I WAS REALLY PROUD OF. AND WHO SHOULD I FIRE? WELL,... I MEAN, IF IT'S CREATIVE, IT WAS ALL OF US. WHAT IT BOILS DOWN TO ` THE PHOTO WAS A WIN OR LOSE, AND, I DON'T KNOW, I GUESS THAT WOULD BE BROOKE, BUT IT WASN'T REALLY BROOKE, COS IT'S` YOU KNOW, IT WAS CHANGED LAST MINUTE. SO... BROOKE, WHY SHOULDN'T I FIRE YOU? I THINK I WORK HARD, I THINK I WORK SMART, I THINK I UNDERSTAND BUSINESS. I DON'T BELIEVE THAT WE LOST THE CAMPAIGN BECAUSE OF ONE PHOTO. I THINK THERE ARE MULTIPLE PARTS TO THIS. I'M TRYING TO FIGURE OUT, ON EACH TASK THAT WE LOSE` I'VE ALREADY MADE IT CLEAR THAT YOU HAD A GREAT PRESENTATION AND THAT YOUR PHOTOGRAPHS WERE GREAT. BUT SOMEONE HAS TO LOSE. SO YOU KNOW WHEN IT IS A COMPETITION LIKE THAT, WHERE BOTH TEAMS HAVE GREAT PRESENTATIONS, THEN SOMEONE IS GOING TO HAVE LESS OF A PRESENTATION. I MEAN, IT'S LIKE ME GOING TO THE WORLD CHAMPIONSHIPS IN BODYBUILDING; WHEN YOU GO TO THE MR OLYMPIA. YOU KNOW, IT'S UNDERSTOOD THAT EVERYONE HAS HUGE DELTOIDS AND HUGE BICEPS AND TRICEPS AND ABDOMINALS. THEN YOU JUST LOOK FOR WHO HAS, MAYBE, SMALL CALVES, WHO HAS ONE WEAK POINT. THEN YOU ANALYSE ` IF YOU LOOK AT THE MEN AND THEY POSE AND POSE, AND THEN YOU FINALLY FIND SOMEONE THAT HAS A WEAK POINT, AND THAT'S THE GUY THAT LOSES, AND THE OTHER GUY WINS. THAT'S THE WAY IT WORKS. AND THE SAME IS ALSO HERE. SO, PORSHA, WHO SHOULD I FIRE? I THINK AT THIS MOMENT YOU SHOULD FIRE KYLE. KYLE, YOU KNOW THE PRESUMPTION IS ON THE PROJECT MANAGER, RIGHT, TO GET FIRED? THE PROBLEM IS YOU LOST THIS TASK. BUT THE QUESTION IS WHO IS RESPONSIBLE FOR THAT ON YOUR TEAM? YOU HAVE TWO LADIES SITTING NEXT TO YOU. WHO WOULD YOU SAY IS RESPONSIBLE FOR YOUR LOSS? BECAUSE IF IT'S NEITHER OF THEM, IT'S GOING TO BE YOU. UM, WELL, I WOULD HAVE TO SAY IF` ABOUT WHAT YOU SAID ` WE WOULD HAVE WON IF THAT PHOTO WAS DIFFERENT, THAT IF DAVID HAD BEEN ON THE BACK, THEN I WOULD HAVE TO SAY BROOKE, EVEN THOUGH IT WAS, UM, A LAST-MINUTE CHANGE. BROOKE, IN TERMS OF WE'VE HEARD PEOPLE TAKING ACCOUNTABILITY FOR CERTAIN THINGS, I MEAN, HEARING THAT, WHAT'S YOUR VIEW IN TERMS OF, AS YOU SAID, TAKING ACCOUNTABILITY FOR THE FACT THAT THAT WAS SOMETHING THE EXECUTIVES DID PULL UP? I DON'T BELIEVE WE LOST THIS ENTIRE TASK BASED ON ONE IMAGE WHEN THERE WERE THREE PARTS TO IT THAT WE WERE BEING JUDGED ON. PRESENTATION WAS ONE, DEMOGRAPHIC WAS ONE, AND THE FOUR-PHOTO CAMPAIGN WAS ANOTHER. I'M VERY CLEAR THAT THERE ARE MULTIPLE PARTS IN THIS. NOW, KYLE, TELL ME ` TWO TIMES YOU GUYS LOST IN A ROW WHERE YOU WERE IN CHARGE OF THE CREATIVITY,... MM. ...AND YOU WERE NOT BROUGHT BACK. I MEAN, YOU WERE LUCKY. I THINK THAT'S BECAUSE THEY KNOW I'M A STRONG LEADER AND I'M AN ASSET TO THE TEAM. BUT NOW` NOW YOU'RE THE PROJECT` THEY DON'T WANNA LOSE ME, AND THAT'S WHY THEY DIDN'T BRING ME BACK. NOW YOU'RE THE PROJECT MANAGER. YES. NOW YOU ARE ON THE HOOK. TENSE MUSIC AND YOU'RE HERE. YES. I'M HERE. WELL, LET ME JUST SAY THIS, THAT YOU HAVE ONLY FALLEN BEHIND BY VERY LITTLE. OK? SO DON'T BEAT EACH OTHER AND BEAT YOURSELF UP ABOUT THIS THING. YOU DID GREAT, BROOKE. I LIKED YOUR PHOTOGRAPHS, BUT YOU FELL SHORT AS A PROJECT MANAGER, AND YOU DIDN'T GO ALL THE WAY. KYLE, YOU'RE TERMINATED. GET TO THE CHOPPER. OK. THANK YOU. THANK YOU. THANK YOU VERY MUCH. THANK YOU. SOLEMN MUSIC YOU WERE ALL AMAZING. YOU'RE BEAUTIFUL, SMART, AND... BYE, GIRLS. BYE. I THINK IT BECAME VERY CLEAR. SHE JUST DIDN'T HAVE IT IN HER TO FIGHT FOR HERSELF. YEAH. IT CAME AS A REAL BLOW. THIS IS NOW THE FOURTH TIME THE WOMEN HAVE LOST. SO I THINK WE'VE GOTTA START MIXING UP THE TEAMS. I AGREE. YEAH. HELICOPTER WHIRRS I THINK THE GOVERNOR WAS EXPECTING ME TO FIGHT HARDER FOR MY POSITION, BUT I COULDN'T THROW ANYONE UNDER THE BUS BECAUSE (TEARFULLY) I'VE GROWN TO CARE ABOUT ALL OF THEM. DRAMATIC MUSIC
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  • Television programs--United States