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PC is introduced by a ring announcer as if he were in a boxing match, stating that he's not going down without a fight. Mac explains that the issue is not a competition but, rather, people switching to a computer that's simpler and more intuitive. The announcer admits his brother-in-law recently purchased a Mac and loves it.

Television commercial for Mac computers by Apple Inc as part of their "Get A Mac" campaign.

Primary Title
  • Television Commercial for Apple
Episode Title
  • Boxer
Date Broadcast
  • 2009
Channel
  • Media Services
Broadcaster
  • The University of Auckland Library
Programme Description
  • Television commercial for Mac computers by Apple Inc as part of their "Get A Mac" campaign.
Episode Description
  • PC is introduced by a ring announcer as if he were in a boxing match, stating that he's not going down without a fight. Mac explains that the issue is not a competition but, rather, people switching to a computer that's simpler and more intuitive. The announcer admits his brother-in-law recently purchased a Mac and loves it.
Classification
  • Not Classified
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Television commercials--New Zealand
Contributors
  • Justin Long (Actor)
  • John Hodgman (Actor)
  • Phil Morrison (Director)
Subjects
  • Television commercials--New Zealand