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"What you say 'no' to will always define you. You say 'no' to nuclear power, even though you invented it. You were the first to say 'no' when only men had the right to vote. When the world said Everest couldn't be conquered you said 'no.' And when they said box office hits could only be made in Hollywood you said 'no' to that too. Now you're saying 'no' to genetic modification. I like that. You even say 'no' to additives in your beer. It's good to know you take a stand when it counts."

Television commercial for Steinlager Pure beer.

Primary Title
  • Television Commercial for Steinlager Pure
Episode Title
  • Harvey Keitel: No!
Date Broadcast
  • 2009
Channel
  • Media Services
Broadcaster
  • The University of Auckland Library
Programme Description
  • Television commercial for Steinlager Pure beer.
Episode Description
  • "What you say 'no' to will always define you. You say 'no' to nuclear power, even though you invented it. You were the first to say 'no' when only men had the right to vote. When the world said Everest couldn't be conquered you said 'no.' And when they said box office hits could only be made in Hollywood you said 'no' to that too. Now you're saying 'no' to genetic modification. I like that. You even say 'no' to additives in your beer. It's good to know you take a stand when it counts."
Classification
  • Not Classified
Owning Collection
  • Chapman Archive
Broadcast Platform
  • Television
Languages
  • English
Captions
Live Broadcast
  • No
Rights Statement
  • Made for the University of Auckland's educational use as permitted by the Screenrights Licensing Agreement.
Subjects
  • Television commercials--New Zealand
Contributors
  • Harvey Keitel (Actor)
Subjects
  • Television commercials--New Zealand