Eric: A great toy invention can come from anywhere, but few ever make it to the shelf. For the first time ever, one lucky toy maker will get the opportunity of a lifetime. Legendary toy company Mattel will make their toy and sell it all across America. But first, they need to present their toy to a panel of experts. I look at over 10,000 toys every year. Eric: Jim Silver, the leading toy reviewer in America. I think it's a great idea. Eric: Dylan Lauren, founder of Dylan's Candy Bar. Thousands of toys have crossed my desk, and this is unlike anything I've ever seen. Eric: And Jen Tan, Creative Director of Toys at Pixar Animation Studios. If they make it past these experts, they'll move on to the fiercest judges of all... Noah... Just a little off the top. Woman: Aalyrah, hot chocolate, double whip. Eric: ...Aalyrah... Mmm. Man: Let's go. ...Toby... ...and Sophia Grace. I'm ready. Eric: After the judges have tested... - Oh! - Oh! Ah! ...debated... It just doesn't look well-done. No! - I disagree with you, Aalyrah. - Okay. Yes! Eric: ...and deliberated... Have you come to a decision? This is gonna be really hard. But only one of you can make it to the finals. Welcome to The Toy Box, where the stakes are high and the judges are just slightly taller than Barbie. Whoo-hoo! Able 2018 Kim: My name is Kim. I'm from Los Angeles, and I'm a creative exec at an Internet company. My toy is Wiggies. Wiggies are dolls with interchangeable hair. You build the hair onto the doll piece by piece. I've been working on Wiggies for about four years on and off. I have a day job, so I put in a lot of nights and weekends. And I think I've taken it a long way from idea to execution. I've always kind of loved wigs. I lived in New Orleans for a long time, did a lot of Mardi Gras. I have quite a collection of wigs. I really want kids to get creative, mix and match and wig out. I don't know. (Laughs) - Hi, Kim. - Hello. - Welcome to my hallway. - Thank you. How did you come up with this idea ` Wiggies? I love changing my hair up. I've had it lots of different colours through the years. - Same. - Yeah? I'm currently changing mine from brown to grey. - (Laughs) - Go in there. Give them all the Wiggie you got. Wiggie, Wiggie. - Wiggie, Wiggie. - (Laughs) - Good luck, Kim. - Thank you. Nice to meet you. - You, too. - Break a hairdo. - (Laughs) This has been a four-year process. I have spent lots of mental energy on this, lots of physical energy. I want to see it succeed. I don't want all the work to be for nothing. Hi, I'm Kim. I'm the inventor of Wiggies. And with Wiggies, you don't just style your doll's hair. You create it. So with just one doll, you can do literally thousands of hair styles. And you do this by building the doll's hair, piece by piece, onto the head. Okay? So she has holes in her head. So it's just as easy as snapping that in. (Snaps) So, like, this is a totally different look with these bangs. And we haven't even gotten to colour yet. But do you think these big holes in the head are` I` They're a little scary to me, but I don't know if little girls would think so, or no? Jen: No, I agree. Like, you'd have to kind of make sure they're hidden. It's a pretty big category when you talk about dolls. You add in fashion dolls and baby dolls and all doll sales ` it's over $6 billion. So there is potential there. So what comes in one purchase? Kim: So you would have one doll and then at least enough to make two full styles. Jen: And how much is the starter kit? Uh, I` maybe...$50, if you have a couple styles in it. - I don't know. - That's a little expensive. You need to stay under $40, preferably under $30. Maybe $35, but when you go to the doll aisle, especially larger dolls, you don't see many things, unless they have electronics, over that price point. Okay. Why'd you choose a baby doll? It should be more like a Barbie, more like a fashion doll type of face. The look of the` the age of the doll. - I can see that. - My 1-year-old doesn't have that much hair. (Laughter) And you can do more complicated ones, too, for even older girls. Like, more holes and, like, smaller hair pieces if you want to get more intricate. It's a lot of extensions. - (Laughter) - All right, Dylan. I think they're really fun to play with and the different types of hair and ethnicities you can learn about. What scares me a little is the age of the doll, but I think it should go to the Toy Box, for sure. Jen. You haven't kind of put in any thought into actual doll design of the sculpt of the face and the age. So there is, you know, a lot of work to be done in that respect, but overall, it's so much fun, I would say send you to the Toy Box. - Aah! Yay! - (Chuckles) Jim: Congratulations. Now you're on to the judges in the Toy Box. - (Laughs) - Yay! - Oh, my gosh, thank you. - Nice job. - Thank you so much. - Thank you. (Screams) I can't believe I made it through. It's an amazing feeling to have experts validate an idea that I've had for so long. Peter: I'm Peter. I'm from Camarillo, California. I'm a toy designer and inventor. I live with my beautiful wife, Susan; my son, Aaron; and my daughter, Brooklyn; and of course, my dog, Ginger. (Dog barks, laughter) Hey, guys. Shh. Guys, quiet. - (Dog barks) - Quiet, guys. I invented this really cool toy, and I call it Jumpstix. - Jumpstix! - Jumpstix! Peter: My son scooters around a lot, and he couldn't get enough height to his jumps, when my daughter, at the exact same time ` she was using a pogo stick. Hmm, what if you take a pogo stick and you combine it with a scooter ` boom ` and you get Jumpstix. - You got a scooter. - I do. This is Jumpstix. How did you come up with this idea? My son and I are sort of like a co-team. - A co-team? - Yeah, a co-team. So dad and son. Basically, we came up with Jumpstix 'cause he couldn't get enough height off the kerb. And I said, "Hey, why don't we put, like, a pogo stick inside, and then you could get a little bit more height to it?" And we actually are starting to apply it to skateboards, as well. Skateboards don't have handles. Yeah. Well, then, now we will. Then it would just become a scooter. Yeah, it would be a scooter. - Okay. All right. - (Chuckles) Yeah. Are you nervous to be here today with it? I'm excited, actually. I want to see you pogo that thing one more time. - Can you do it? - All right. Yeah. Here he comes. (Dramatic music plays) Nice. - All right, scoot through this door. I wish you all the best. - Thank you, Eric. - I think you're gonna do great, man. - Excellent. - Give them` Give them everything you got. I will do that. Thank you, sir. Mouths: 'It went that high off the... 'That high.' - (Dylan chuckles) - Hi, I'm Peter. - Jen: Hi. - Hey. - Hi. Peter: And this is Jumpstix. It's a traditional scooter, which I basically then retrofitted with the top in it. Inside there is a compression spring, so it's like a jump stick and it pops back. - Oh, okay. - So basically, you can ride it like any scooter, and then push down and then you jump back up. - Okay. - How high can you get off the ground? I'm not as agile or as light as a boy. - Jim: Can I try? - Dylan: Yeah, you should do it. But probably a good couple of more inches. But do you need to jump off a kerb, or can you just...? Usually a kerb. And you can do little hops there, too, as well. - I'm trying to get the feel. - You get the feel. That's right. - Oh, careful. - (Laughter) Now, I got about one inch off the ground. - How high do you foresee getting? I mean` - Jen: Yeah. I'd say anywhere from maybe one to four or five inches, depending on how ` - That's a big difference. - It is. I mean, one inch is just barely off the ground. Five inches is really getting up there. Jen: There are tons of scooters at Pixar. - We just travel around on scooters. - Yeah, I love that. Yeah. But, uh, I mean, I think people would go crazy if they could, you know, jump. - Mm-hmm. - So the scooter is` The pogo stick's part of the scooter, or you sell separately? It's ` Basically, it's sold separately. So you're selling the Jumpstick feature to fit on any scooter? All scooters with that same diameter shaft, it will fit on. If I'm a company, I'm not selling this extension because I'm gonna be liable. - Jen: Definitely. - You know, I'm gonna be liable ` kids jumping, I'm relying on their wheels. You'd have to make the whole thing. Dylan, what are your thoughts? Well, I've seen a lot of accidents happen from these things, and to add a piece at the point it's in, where it's not totally, you know, fitted to various scooters and we haven't designed the one scooter, I don't think it's ready for the Toy Box, unfortunately. I guess it's hard 'cause I haven't seen it, like, in total` like, in action, so I'm not, like, super wowed by what it can do. But I'm gonna say yes to the Toy Box. Oh, thank you. Jim: All right. Up to me. I like the idea of being on a scooter and being able to jump. My concerns ` safety. The second one ` seeing it actually work. Based on what I'm seeing here today, I think you have something that could be really good, something that fits in this billion-dollar category, but there's still too many questions. Therefore, it's game over. It's not going to the Toy Box. Thank you. - All right. - Thank you. This is just one little setback, but tomorrow's another day. And I'll just keep on going. I have high hopes for Jumpstix going forward. - Ohh! - (Laughs) - Man: You all right? - Yeah. All good. Coming up... Awesome! This is kind of a waste of money and time. Whispering: Look into my eyes. Hello! Not my head! You forgot who was hitting me on this one! Hello, America. Hi, my name is Jessica. I'm from Lino Lakes, Minnesota, and I'm a stay-at-home mom of our five children. Hi, my name is Dan. I am from Lino Lakes, and` Let's start again. And what was I supposed to say? I-I barely know about myself, so... (Both chuckle) This is Dan, my husband, and Dan is a software engineer. We invented a toy called Maze-O. It is a maze-building toy that allows children to create mazes by building tiles together. There really isn't anything like this. The floor is the limit. (Chuckles) You know, you fill up your floor, get a bigger floor. Go outside. It doesn't matter. Like, as big a maze as you want. It'll work. Laughing: I don't know what else to say. I just wanted to see how long we could go. - (Laughs) - There's nothing that ABC loves more than just silence. - (Laughs) - All right, tell me` Tell me what we got. What made you guys come up with this idea? We were watching our young son build a maze out of wooden blocks, and his little sister came and knocked it all over. - Okay, well, what's her name? - (Laughs) Um... - You forgot your daughter's name. - (Laughs) - I have a lot of them. - How many kids do you have? - Five. - Five children? How old are you guys? Like 25? - Pretty much. - Yeah, we'll go with that. - (Laughs) Sounds good. - (Laughs) JZ was the one who was building the maze, and Emily's the one that knocked them over. Jay-Z? You have a son named Jay-Z? And no one named Beyonce? Okay, are you nervous to go in there? You seem nervous. You don't seem as nervous as you seem. - I might be nervous. - Are you sweating? It's a good nervous. But what if you go in there, and the mentors are like... (Blows raspberry)? I think we'll do good. I love your humble confidence. Dreams, or not, await you. - Thank you, sir. - Go ahead. - Thank you. - I was kidding. You got to go right and then left and then left and right. - (Both laugh) - And then right. - Nope. Dead end. I got you! - (Jessica laughs) Dan: We've spent $10,000 getting this up and running. Our kids are also very invested in this. Jessica: If we won this and got a contract with Mattel to get Maze-O on the shelves, we'd be taking selfies in every store we go to. Hi, I'm Jessica. And I'm Dan. We are the husband-and-wife team behind Maze-O. Maze-O's innovative design allows very young children to begin creating working mazes every time. Who's ready to experience the Maze-O craze-o? - (Laughs) - Jim: Okay, we are. Let's see it. - Jen: Yeah, we are. Our set comes with 50 pieces. All these pieces fit together. All of them fit together in any direction. Oh, that's cool. Dan: As you see, we have a couple Hot Wheels here. They love to drive cars through Maze-O and use that as a way to solve the maze. Would it come with the car? We currently don't have it coming with the car. You do need something, though, for the complete out-of-the-box play. Within the store or within the category, where do you see it being sold? I don't really consider this, you know, typical construction. You know, it's not brick-building. - It's` - Is it a puzzle? I'm` I'm not sure, and I'm trying to get a feel. - I like it. - Could be a bunch of things. But is` is it a puzzle? We kind of see it as construction, educational, and puzzle. So we kind of have it in three categories. - Yes. - If you're not sure what it is... - Yes. - ...that's not a good thing. It appeals to so many people at different age groups ` different skills, motor skills, spatial skills. I mean, it's a learning` It's so many things. I-I agree you have to limit it. But I think the masses would enjoy this. I mean, I could` I could play with this all day. - (Chuckles) - In fact, I will. I would like to see a game in here. Even though it's an activity, I really think you need a game. - It's time. Decision time. - Yes. I look at the concept. I really like the concept. However, you're going after a really small market. You really have to define what you are. Are you a construction toy? Are you an activity toy? At this point, I don't think this is ready for the Toy Box. - I think this is an amazing idea. - (Light laughter) So I'm sending it to the Toy Box. Thank you. You know, there's some stuff that I'd like to see kind of worked on. I think for sure, you need to add something else in the actual package for the kid to play with once the maze is finished for complete out-of-the-box play. Overall, I think you've got a really great idea, so I'd say yes to the Toy Box. (Gasps, laughs) Congrats, babe. - (Smooches) - Good luck. I'm really excited to go in the Toy Box, and overall, I'm confident in Maze-O. And I think it's` I think it's gonna stand out. I'm terrified more than I was before, so... (Both chuckle) Hi, I'm Joe. I live in Dearborn, Michigan. I invented a game called "Duelling Wizards." And now you actually have the opportunity to duel some of your wizarding buddies with actually spells that take skill. Right now, Duelling Wizards is probably two years in existence. I probably have invested $100,000 to $120,000. To have Duelling Wizards on toy shelves across America, that would be a dream come true. What are you coming at me with there? My game that I created is called "Duelling Wizards." - Can I hold one of those? - Yes, you can. Here you go. Okay. How in the world did you come up with this? My son one day wants to have wizard duels, so I come home, tree branches are cooking in the oven. Oh! So I modified cardboard in the beginning. They used tree branches as wands. The cardboard would fly. I'd go, "There's your game." You're a cool dad. Is there a ton of wizard money out there? Like, is there` is there a big wizard industry? It's a multi-billion-dollar industry. The wizard industry is a multi-billion-dollar industry? Yes, it's a billion-dollar industry. Wicked. So I would just fling this at you? Yeah, but I wouldn't try it like that. I mean, you've got to` got to put some` You got to get some skill going, you know? Well, it's` I've had Duelling Wizard in my hand approximately 30 seconds. - Okay, I see what you mean. - Oh, you're horrible, dude. Now you're mean dad. You were cool dad. - Now you're yelling at me. - You got to do it right. - You got to sort of... - Ow! - See how it works? - Ow!! I'm just kidding. All right, here's your wizard wand back. Are you ready to go through this door? Oh, yes, I am. - I wish you luck, man. All my best. - Thank you, my friend. Go stir up a brew. For Duelling Wizards to get a contract from Mattel would be huge. Everything that I've put into the game is over 100 grand, so hopefully, there's a little magic in the mentor room for me that they can see in my toy. Duelling Wizards is a duelling game which you can either duel against your opponent by casting spells at an opponent against you, or we have targets that you can also cast spells towards. Spells are cast by placing them down the wand. You cast your wrist. If you're duelling an opponent, what they have to do is use their wand to block the spell. The spells that you see in front of you are the different variations of spells that we have and that we use to cast. - Jim: Wait, wait, wait. - Just to clarify, this is a spell. - That's a spell. - I want to see how much fun this... - Yes. - ...is or isn't. I need to get hit. You have to see how` what it feels like. Does it hurt or not? - Not my head! - God! - Ow, that hurts. - Whoo! (Laughs) Oh! It is kind of fun. It's kind of like fly fishing or something. I don't get it. - (Laughs) - Joe: If you watch when they cast spells, that's how it works. This one here is real soft. You can see. - You can just crush it up. - Oh, that's a lot better. - So this one here, too. - You` You can't make it that hard. Everything we do right now is 3-D printing. - Okay, yeah. - So we're kind of limited. What kind of material were you thinking? Very soft foam, similar to what a Nerf dart's made out of. Is there a story behind this? 'Cause one of the reasons why "Harry Potter" is so, you know, popular is all the books, the stories, the characters ` you're invested. Where my kids got the idea to duel was watching Harry and his friends duel in the movie. That's why I try to mimic the duelling process of that. When you buy this, how much is it gonna cost to retail? About $19. And how much has gone into this whole process of making this? A little over 100 grand. I think there's something really cool that you've got here in your concept. It's simple. I like the design thinking you put into this ` you know, the idea of how you've kind of made magic into a physical object. So I would actually say yes to the Toy Box. Thank you. I don't get it. I-I don't see the magic and the sorcery. It's kind of like I could throw anything at you. I think that, uh, this is kind of a waste of money and time. So, no. I look at this, and I'm torn. Jen, you say yes. Dylan, you say no. I guess it's up to me. Coming up... Aah! You want me to come back and bring you a boy one? - If you win. - Wow. Maze-O reminded me of the one time I was stuck in a cornfield for three hours. - Oh, my gosh! I love that! - (Grunts) Jim: I guess it's up to me. Sometimes we get toys in the office and we're just not sure and we need another opinion. I think, in this case, we need another opinion, so I think we're gonna send it to the judges in the Toy Box. Yes! Thank you! Joe: It was a little edgy there for a second, but I feel great. I'm just trying to control everything and get ready for the next step. (Horse whinnies) - My name's Melanie. - I'm Beth. Melanie: And our toy is Plaliens. Beth: Plush, poseable aliens. We wanted to create something children wouldn't get bored with, and they never get bored with Plaliens. A lot rides on, you know, Plaliens and our inventions right now because my dad and my husband are both in the oil field industry, and they were both laid off this year because of the industry, so if Mattel picked up Plaliens, I think a lot would change in our lives. We would be able to, you know, just do more as a family, like, with our children. - Hello. - Hello, there. - They're so cute. - Thank you. - Can I...? - Absolutely. - Sure. Hey, guy. Hey. Oh, you stop it. - Come back here. - (Laughs) What are you doing? Where's he going? He's going` Hey, cut it out. What do you guys have emotionally invested in this? - Oh, my. This` - Everything. (Chuckles) This is my oldest daughter, and I love to work with nobody better than her. All right, well, I'm excited for you. I'm not nervous for you at all. I think you're gonna do great. I think you ` mother-daughter team ` forces unite. Go in there. Really have fun. Melanie: I think this is definitely the biggest moment in our life. It is really, really hard getting into the toy industry. You know, you can make 15 phone calls, and nobody wants to talk to you. That's where this big break is right now for us. It's like knocking down the wall. (Laughter) Jen: So cute! These are Plaliens. They have come from space to your place. Plaliens are magical creatures that are playful, plush, pose-able. They come in these capsules that you don't really know what your Plalien will look like until you open it up. On the shelves, they would come in their space capsule, and the child would have to release them from the capsule. Jim: I'm curious. What was your inspiration for these? Really, inspiration was something that would pique a child's curiosity seeing something like this, such bright colour on a shelf, and they wouldn't really know what they had until they pulled it out. Would you like to open it? Jen: That's cute. Oh, wow. This is super poseable. I'm having trouble understanding the packaging. When I go into the stuffed-toy aisle, there are so many licensed characters and there are so many generic characters, you really have to stand out. So how much would that cost? We believe that they would retail for about $24.99. Wow. This is a pretty, you know, high price point. And I think a lot of parents and maybe even some kids would want to see how they look like out of package before buying, you know? What I'm loving about them is how soft and cuddly they are. So I want to be able to feel this texture through the packaging. Melanie: This was, like, our initial concept and stuff, and we wanted to just branch off from there and really make them to where the display could show one attached and hanging on, and they could kind of, like, "try me"... - Yes. Try me. Yeah. - ...and feel the arms and move and hang on. - Right. Dylan? - Dylan: Ready. Are we sending the Plaliens to the Toy Box, to the judges, or...? - Sending them to my home. - (Laughter) - Taking them home with you. - Love 'em! These are, like, candy-licious colours. - You love them. - I love them! Um, and I ` They're ` I just could cuddle with them all day. So I'm sending them to the Toy Box. Aah! I like the concept. They're fun. That being said, I still think there's work to be done. It's really hard to compete in the stuffed-toy area. When kids go down the stuffed-toy aisle, they see a whole slew of characters, and most of them they know because they're their favourite characters. Coming in with a new character will be really tough. Therefore, I'm not gonna send this to the Toy Box. Jen: I'll be really honest. - Yes. - When I first saw it, I was like, "What is that thing?" You know, and then when I started playing with it, it's a lot of fun. But I think there are some small tweaks to make it a little more appealing. But the play-ability is amazing, and you have a really, like, quirky style and I love it, and I would send you to the Toy Box. - Yay! - Congratulations! Jim: The judges will decide. Thank you so much. - All right. - Bye. - Bye. - Thank you. - Bye. - Good luck. I'm so excited that we're one step closer to having the deal with Mattel. Beth: There's not very many people who get that opportunity. Ooh-whee! - Hi, Kim. - Kim: Hi. - You remember me? - I do. Good to see you again. - I totally remember you, too. - (Laughs) Kim: I'm excited and super-nervous. I think Mattel is the perfect company to mass-produce Wiggies. And if I win today, it will make four years of really hard work worth it. You've made it into the Toy Box, which is great. Only one toy is gonna make it out of this round, though, and make it to the finals. You got some stiff competition. They picked four toys this time. - Out of five. - Oh. Wow. In my experience, when it goes good with the mentors, that doesn't necessarily translate that it's gonna go well in here. Right. Because the judges ` they're looking at this from a completely different eye. Judges, reveal yourselves. - Ta-daaaaaaa! - Hey, guys. Those are the judges. Welcome to the Toy Box. This is Sophia Grace, this is Toby, this is Aalyrah, and this is Noah. Knock 'em dead. So, who likes building stuff? - Me! - Yeah? - Yay! Oh, my gosh! - Meeeeee! - All right! Four out of four. Who likes dolls and, like, playing with hair? Me! You actually build the hair style onto the doll - piece by piece. - Oh! Cool. So I snap in the hair like this. - So pretty. - Yeah. And then I keep filling it in 'cause, look, there are all these other holes. So let's get down here and play... - Toby: Let's play! - ...with some Wiggies! - Let's wig out! - (Screams) - Time to wiggle, wiggle. - Wiggieeeeee! - I want this doll. - Wiggle, Wiggie, Wiggies. - Wiggies. - This is gonna be so fun. Let's` Let's` Oh, this is perfect. Right now, my Wiggie is bald. (Grunts) I like it, Toby. Do you want me to come back to the finals and bring you a boy one? - If you win. - Wow. "If." Noah: Is this, like, real hair? No. It's doll hair. My doll is just a colourful doll. - I love it. - Oh, my gosh. I love that. I think the hair is really cool. I mean, it has every different hair style, so it's great. Trying to create the bald-headed wonder. What I don't like about Wiggies is it's too hard to put them together. Toby. Were these wigs based off real wigs you have in your house? I bought wigs, and I cut them up into pieces. - Cool! - Oh, so these are wigs? So I cut around the different parts. Mm-hmm. How much are you looking for the price for it? You could get packets of hair for probably like $10, but for the doll and a couple different hair styles, maybe like $35. Eric: Sophia, go ahead. How old do you think these dolls are? I mean, with their hair off, they look like babies, but with their hair on, I guess they're, like, children. - Teenagers. - Yeah. That's a great observation. I was thinking that when you manufacture them, - the face would be different. - So it would look cool. Yeah. Do we have any more questions for Kim? - Yeah. - Or should we let her go? - Yeah. - We should let you go. Thank you. Uh, we'll see you back here in the Toy Box when the judges make their final decision. Awesome. Thanks, guys. Take care. - Bye! - Say, "Bye, Kim!" - Thank you. - See you back in the Toy Box. Kim: I'm just on pins and needles. I believe in this so much that it would really hurt, I think, like, to think that kids didn't like it. Daniel. Eric. - Jessica. - Hello, hello! You made it. If we win tonight and move on to the finale round, it would be incredible. When our kids get old, there'll be something there that they can say, "Hey, we were part of this. We helped make this." You are one step closer to having a deal with Mattel. - Jessica: Aah! - They might make Maze-O, produce it, sell it all across America. - All limbs crossed. - All limbs crossed? - (Laughter) - Yes. All right, judges, uh, I'd like to introduce you to a couple of my friends. Please reveal yourself. Hello, everyone. - Hello! - Hello! - (Laughs) - Hellooooooo! Welcome to the Toy Box. - (Laughs) - Are we ready? This is Maze-O. Maze-O is a toy that allows you to build mazes as big as your imagination. Jessica: Just start with a start tile and start adding straights, turns, and branches to create your maze. Who's ready to play some Maze-O? - I think we're ready. - Yeah. Eric: Check it out. Sophia Grace: On this car. - I'm making a maze, y'all. - They're so cute. Yeah. Yeah, what do you think about the fact that there are actually less kids here than in your actual home? - (Laughs) - (Laughs) I'm getting somewhere. I can't find the thing that starts it ` like, this thing here. - Here's a ramp. - I need` Oh, yeah! Thank you. - I need a` - Phew! That was close. We need to make it hard. Let's make a harder one. Maze-O is a-maze-o. I made a maze that's gonna confuse every one of you. Maze-O reminded me of the one time I was stuck in a cornfield for three hours. Three hours! Would you guys like to continue playing Maze-O or would you like to` - Yes. - Just for a few more seconds 'cause we need to make this hard enough for people not to be able to do it. I really like Maze-O. I thought it was a really fun game. I love playing with it, but I wouldn't play with it for, like, ages. I would probably get bored of it. Yes, Noah. Do the cars come with it? How many of you guys have a toy car at your house? About like 7 million, 8 trillion, 9 tillion. We don't have a toy ready to add to our set, but we definitely think we should source one and put one in there with it. Do you have a jingle for this toy, and if you do, is it kind of like a song? Daniel, yes, go ahead. Sing, please. - (Laughs) - Okay, let's... Well, our tag line is "The mighty maze maker." And then sing it. (Smooth instrumental jazz plays) - Sings: The mighty maze maker - Yes! Perfect! - On point! - Just remember ` jazz hands! - You're ready, man. - All right. I think we've asked enough questions now. Eric: Yeah, let's let them go. We'll see you back here in the Toy Box for their final decision. - Bye! - Bye! - Bye, guys. Thank you so much. - Bye! This, by far, is truly the biggest moment of my life, and I've given birth to five kids. We'll be right back after snack time. Yay! - Joe, my main wizard. - Hey, how you doing, my man? It's been over two years since my son and I started this. It's been over $100,000 invested, so for Duelling Wizards to get a contract from Mattel would be huge. Now, so you made it through the mentors, you're here in The Toy Box with all these great toys, and then behind me are four wizards. They're the judges, and they're gonna decide whether you move on to the finals, and only one toy's gonna go. Are you ready to, uh, beckon the judges? Oh, absolutely. Judges, I command thee to move forward! Present yourself! - Abracadabra! - (Laughs) Say, "Hey, Joe." ALL: Hey, Joe!! - Nice to meet you, Joe. - Hey, judges. You guys got a lot younger than the last group I met. So, here's what we got ` we have Duelling Wizards, a game that I created. So, how it works is you got your wizard wands. So, you have spells, right? So, this, you slide on, and then you flick your wrist just like you're casting a spell. Like Harry Potter! - Yeah! - Exactly. Harry Potter, Harry Potter, Harry Potter. Awesome! We have` This spell's fire. This one's ice, this one's death, so... Remove this one. Let me just... - (Laughs) - We don't want this one around. - Do you guys want to try it out? - Yeah. - Let's do it! - All right, there you go. - Okay, I'm gonna kill somebody. - Can I have one? - There you have it. - Ooh, I'm taking these two. - I don't know how to do this. Stop! Ice! - (Screams) - You're terrible! - All right. - Whaa! Oh, I hit her! She's on fire! Aaaaaaaah! That's my dream. (Singsong voice) To fling stuff. - I got you, Sophia! - (Screaming) Sophia, I got you` I got you with Death! Sophia Grace: I'm not really a big fan of wizards. That just kind of bores me, so I wasn't really a big fan. They hurt a little, like, when it hits you in, like, the back, the face... - Yeah. - ...this and that. The real spells that are gonna be made are gonna be made out of a soft foam. Does the set come with all of the spells? Yes, so one set would be one wand with all the different spells, or you could get` If you want to get two, there's another set that would include two different wands or two of the same wands, whatever you would choose, and then that would come with two sets of all the spells. - Noah, go ahead. Yes. - Do you believe in...magic?! I'm standing here in front of you guys, so I got to say "Yes." All right. Are we good? Can we let Joe go? - I think we can let him go. - Yes! - All right, Joe, congratulations. - Noah: Yeah. - Thank you. - Thank you, Joe! Everything that I put into the game is over 100 grand. So to win tonight and get one step closer to the finale, it just ` it would be amazing. Wait ` can we play another round quick? Well, well, well. Melanie and Beth, we meet again... - Yes, we do. Hello. - Hello. This time, in The Toy Box! - Yay! - Are you so excited? - Yes. - I'm so excited! Our husbands are both in the oil fields and they both got laid off, so winning this show would be so surreal and amazing. Only one toy's gonna make it out of this round. What` What's it gonna mean if they make it through? Just goosebumps while walking around. That would be it. It would be just so fantastic. Speaking of goosebumps... Yes. ...there are four goosebumps behind me... - Oh-ho. - ...that are called our judges. Are you ready for that? - Yes, we're ready. (Chuckles) - I would love to meet the judges. Judges, can you come over here for just a second, please? - Hello! - Hello! Hi! I'm gonna turn you over to them ` no pressure. - Hi. - Oh, yeah. (Laughs) Well, guys, these are the Plaliens. They come from space on Planet Plalien. They are packaged in a capsule, a- a space capsule, and sent to Earth, and they can only be released by an Earthling. Gang, should we play with some Plaliens? - I think we should! - Yeah! - Let's play! - Let's go. Melanie: So, do you want to see how they open? - Sophia Grace: Yeah. - Noah: That one's` He already opened it. - The Plaliens is packed in its little package here. - So, this is what... - Oh, my gosh. - What? You can literally hug it. Like, it's ` It's squishy, and it's bendy. And if you are afraid of the dark or anything, you can hug them, and they'll keep you safe. Yeah, plushies are fine, but this one, just, like, there was something that just... (Raspy voice) 'Look into my eyes. 'I will eat your flesh and blood.' Normal voice: And she said it's good to have while you're in the dark together. I think it's the opposite. Look! This guy can do a split. Dun-na dun dun "I'm E.T., and I can do splits" Noah: Plaliens are really creepy. I don't need a stuffed animal that has eyes all over the place, like, do-do-dodo-do-do-do-do, do-doy! Yes, Aalyrah, go ahead. What did you choose this packaging? You won't really know what your Plalien's gonna look like, you know, until you open him up, and then it's a surprise. Aalyrah: It doesn't really make sense. You could have just put it, like, where you can see, and then you would get the one that you want! Does it say on the box what alien it is, 'cause kids might want to know. We don't name them on the box, because they need you to give them a name. Okay, so, we'll see you back here in The Toy Box for the judges' final decision. - Love it. Have fun, guys. - Go relax, try not to think too much about it. - Okay. Thank you. - Thank you. - See you, guys. Beth: I'm nervous because we need Mattel's help, because we're far from professional toy inventors. If we win tonight, we would go to the finale, and it would just be incredible. Financially, I can't even really express how much it would mean to us. Coming up... We set the "Toy Box" record. We saw four amazing toys. Their future is in your hands. And it didn't pop me. You would get bored eventually. I don't know which one to pick. Judges, we set the "Toy Box" record today. We saw four amazing toys. Tonight, these toy makers ` their future is in your hands. We have to decide which one of these toys makes it to the finals, so it's up to you guys. We're gonna start with Maze-o. Sophia Grace: I would play with this toy, but I wouldn't play with it every, single day. I feel like after a couple of times of playing with it, I might get a bit bored. I couldn't play with it over, like, 10 minutes. I thought it was very creative. It kind of just brought out my imagination. We really got to use it. So, now let's move on to Duelling Wizards. Something I liked about Duelling Wizards was how he made the wands. They look really cool. But, I'm not really, like, a wizard. Yeah. I'm not a wizard, either. Um, when I'm looking for new toys ` when I want to walk in the room and see the toy, I want to go, "Wow." It was nice, it just didn't pop me. I don't really understand, like, what you're meant to do. - Yeah. - Laughing: Oh, my God! Right. Oh, you have got to be kidding me on this one. It's fun, it gets exercise out ` everything. Okay, we don't sound decided. Let's just move on. Plaliens! The one thing that I liked about Plaliens is they're soft, they're squishy. - Kind of like me ` soft. - Ba! Ba! You can play with them any time, and they're flexible, which is so cool. So, if I were to buy this, I would be like, "This is colour scheme is kind of cheesy and corny." - Yeah. - Yeah, yeah, yeah. All right. Moving on to Wiggies. The positive thing about the Wiggies ` I thought they were really fun. I mean, I really en` I, like, wanted to get down there so much and play with them. And so, it's not just got one particular hair style. It's got, like, a hair style for everyone. So many hair textures. But something I didn't like about it ` it looks kind of like a baby, and it's... A baby in a wig. Definitely what you need ` a baby in a wig. - (Snorts) - Okay. Well, we've gone through all four toys. It's time to make a decision. - Aah-aaaahhh! - Oh, my gosh, this is so, um... I don't know which one to pick. Their future is in your hands. We have to come to a decision, guys. Okay, toy makers, come on in to The Toy Box. (Dramatic music plays) Daniel, Jessica... Joe... Beth, Melanie... Kim... these were four amazing toys. The judges ` they loved all of them. One of you is one step closer to getting a deal with Mattel and having your dreams come true and have your toy sold all across America. Toby. Maze-o. Your toy was colourful and great. Duelling Wizards ` expelliarmus away. It was a blast. Plaliens ` maybe if aliens do come to the world, their best buddies will be Plaliens. And Wiggies? Let's wiggie it up! Dan and Jessica, will you make it to the finals? No matter how many times you shake it, the Magic 8 Ball says... ..."don't count on it." - Ohh! - Aw! Daniel, Jessica, I'm so sorry, but please take Maze-o, and please leave The Toy Box. Thank you so much. - We've had a great time here. - Noah: You did great. Thanks, guys. Daniel: We're disappointed that, you know, Mattel's not going to carry this. But the journey's not over. Jessica: We believe in our dream, we believe in Maze-o, and we're gonna continue to work on it and try our best to make it a success. Eric: Sophia Grace. All of your toys were amazing, but only one of you can win. Kim... will you make it to the finals? The Magic 8 Ball says... Aah! (Laughs) "...without a doubt." Congratulations. Oh, my gosh! You guys! Joe, Beth, Melanie, thank you so much. - Thank you, guys. Thank you. - Thank you, all, very much. - You did a great job. - Thanks, you guys. Mattel, you know, won't be making my game, but I never looked at this experience as the only way my game would be made, and I'll turn it into a positive, and I'll use that to grow to the next level. I definitely think that, um, the experts had good advice, and I think that we'll take that and run with it. Voice breaking: You know, I just really wanted Plaliens to make it. Yes! Yes! Thank you! (Claps hands) She's gonna have a heart attack. Eric: Kim, congratulations. You are one step closer to having Wiggies made by Mattel and sold all across America. Judges, great job. We'll see you back here next week in... All: The Toy Box! - Yeah! - Thank you, guys! Able 2018